In our Amazon Advertising series, I walk you through Amazon PPC step-by-step and how to SCALE to increase your sales on Amazon FBA. Take the Amazon PPC masterclass today!
What is Amazon DSP? Amazon DSP is an online advertising platform that allows advertisers to programmatically purchase display and video ads across a variety of websites and mobile apps. This platform gives advertisers access to Amazon’s extensive inventory of digital media, as well as the ability to target specific audiences and individual customers. With Amazon…
Amazon PPC can be as difficult or as simple as you want to make it. What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next. Their ACoS (advertising cost of sale) is way too high (but they…
They love it so much that they are even willing to give you a 10% bonus as a result of sending in external traffic that converts. Amazon LOVES external traffic. Amazon also has the biggest affiliate program in the world (Amazon Associates) Amazon REWARDS external traffic. Once you start driving external traffic you will see…
I want to purposefully keep this section short and to the point. Focus on what I have taught you previously with Sponsored Products. Only if you have budget leftover, go after both Sponsored Brands and Sponsored Display Ads. Sponsored Brands Sponsored Brands campaigns help customers discover and engage with your brand in prominent search placements,…
Introduction My name is Dr. Travis Zigler. Am I a real doctor? Yes! I am a recovering optometrist turned ecommerce entrepreneur. I always told my financial advisers that I would retire from seeing patients by the age of 40 and they all laughed at me… I did it by age 33. In the process, I…
In today’s eCommerce environment there is a missed out opportunity when it comes to alternative methods like email marketing when trying to scale your Amazon FBA Business. We are going to do a deep dive into this process and Dean from Worth eCommerce is going to provide some tips and tricks to implementing Email Marketing…
The goal of Amazon keyword research is to find words that are searched for at a significant volume AND that apply to your product. The key to this is finding keywords that aren’t too competitive, but at the same time have search volume to gain initial sales. Personally, I like to find mid- and long-tail…
The competition on Amazon has changed rapidly over the last few years. More and more people are venturing to selling on Amazon FBA and trying to get the maximum benefits out of it. However, most of the time, it’s quite difficult for Amazon sellers to get traffic on their products on Amazon. Helium 10’s free…
I’m sitting down with Taylor Smits from an Amazon prep center called My FBA Prep, the largest network of ecommerce prep centers in the country. We are going to discuss and go over why we need to be focusing on more than just our FBA business. We will be focusing on what an Amazon prep…
We’re going to be going over 10 strategies to implement for Prime Day, but the last one is the one you will want to really pay attention to…. #1 Prepare for Growth Amazon Prime Day sales grew more than 70% in 2019 compared to the previous year… and that was before COVID. It’s likely that…