1. Your Product Bundles Are Too Generic

Creating bundles similar to what everyone else offers leads to fierce competition for the buy box. To make your Amazon Product Bundles stand out, consider following Jim Cockrum’s Replens model. This strategy helps you create unique bundles, ensuring you are the sole seller and reducing direct competition.

2. Outdated Inventory Tracking Methods

Still using spreadsheets for tracking your Amazon product bundles inventory? It’s time to switch to inventory management and forecasting software. Such systems dynamically update your product bundles inventory, accurately reflecting what you need to order for each unit. A tool like Profitable Pineapple Express Inventory Management can modernize your approach. Check out their trial here.

3. Ignoring Multipack Variations

Not offering your products in various pack sizes, like 3 or 6 packs, is a missed opportunity. Multipacks can lead to higher average order value and increased profits. They offer customers more choices and convenience, which can directly impact your sales positively.

4. Not Utilizing Amazon’s Virtual Bundle Feature

Amazon’s Virtual Bundle feature allows you to sell multiple items as a bundle without physically packaging them together. This feature is particularly useful for testing different bundle combinations before committing to physical bundling, saving on packaging and logistics.

5. Overlooking the Power of Unique UPCs

Bundling products under your own brand name, with a unique UPC for each bundle, prevents competitors from piggybacking on your listing. This tactic is about creating a distinctive product offering that others can’t easily replicate, ensuring exclusivity and customer loyalty.

What is an Amazon Product Bundle?

An Amazon product bundle comprises two or more complementary products sold together in one listing. This approach provides convenience and value, as customers can purchase everything they need in a single click. From snack assortments perfect for school lunches to comprehensive sparkling water kits, bundles can cover a wide array of products.

Creating Custom Product Bundles

Product Research: Start by researching products that complement each other and are likely to sell well together. Tools like Amazon’s “frequently bought together” can provide insights for potential bundles.

Unique Branding: Package these products under your own brand name, complete with custom packaging and a unique UPC. This sets your bundle apart and protects your listing from competition.

Optimized Listings: Ensure your listings are well-optimized with quality images, relevant keywords, and compelling copy. This increases visibility and attractiveness to potential buyers.

Importance of Inventory Management

Efficient inventory management is crucial for Amazon bundles. Instead of relying on outdated spreadsheets, use sophisticated tools like Profitable Pineapple Express Inventory Management. This software saves you time and helps avoid costly mistakes that could jeopardize your business. Check out their trial at Profitable Pineapple Express to revolutionize your inventory management process.

With these insights and tools, you’re well on your way to mastering the art of Amazon Product Bundles, avoiding common pitfalls, and maximizing your sales potential.

The post 5 Mistakes You’re Making with Amazon Product Bundles appeared first on Sales Funnel HQ.

Amazon remains the world’s largest e-commerce platform, allowing companies of all types to access a large network of customer reach, establish their brand and increase product sales. There are also reports of units and models that were shipped and returned. However, with over a million small and medium-sized businesses (SMBs) selling on Amazon, it can be difficult to reach customers. If inventory isn’t updated properly, product listings are shown as “out of stock.”.

Sellers with their own inventory are entitled to their handy shopping cart field. In addition to reporting, Vendor Central also provides demand forecasts. Effective supply chain and inventory management are the most important strategies for influencing the suitability of the Amazon provider in the shopping cart field.. Amazon Brand Analytics also offers shopping cart analysis, which shows which products customers often buy together.

There are

several benefits to being a vendor, including significantly lower overhead costs, less time spent managing inventory, and an easier to manage sales process. Amazon’s Vendor Central serves as a comprehensive platform for suppliers to seamlessly sell and transfer products to hundreds of millions of customers. Amazon Vendor Central provides basic reports on sales and inventory trends, including top-selling, worst-selling, and most-viewed items. This is how Amazon Buy Box tells customers that you are a trusted retailer that offers high-quality products and superior customer service.

As the driving force behind the global e-commerce landscape overall, Amazon continues to create the conditions for successful online sales. If you do not meet the above requirements, a qualified 3P seller can therefore quickly take over the shopping cart field.. Sell directly to Amazon users with Seller Central. For Seller Central, all customers using the Amazon platform could be potential buyers of your product.

With this hybrid strategy, Amazon customers have a better chance of acquiring a loyal customer base. With Vendor Central, you sell directly to Amazon and they resell your goods. You should keep your inventory up to date regularly, answer your customer inquiries on time, and ship your items on schedule.

What are the benefits of using Amazon Vendor Central?

Assuming you’ve received a first-party invitation and Amazon decides not to sell your entire catalog, it may be possible to sell SKUs that don’t overlap as a third-party seller under certain conditions. However, the platform has its challenges that you need to consider if you want to find out if Vendor Central is a good fit for you.. If you’re a smaller, up-and-coming brand, or a big brand that hasn’t had a conversation with Amazon yet, you’ll need to secure an invitation before you can sell as a first-time seller. A 1P relationship with Amazon is a direct relationship where Amazon is the retailer and the brand is the seller or supplier..

As Amazon’s first-party vendor, however, a brand has little to no control over the SKUs that Amazon actually sells.. Amazon buys inventory from you and is then solely responsible for reselling the products to buyers.. As a brand, it’s up to you to set the minimum advertised price guidelines (MAP) that Amazon must follow. When someone acts as a supplier, it means that the products are sold in large quantities directly to Amazon.

Some marketplace sellers had only signed up for Vendor Express for access to more detailed keyword data and additional advertising options, but they retained their access to Amazon Advertising (formerly AMS).. EDI integration is a difficult, highly specialized area, but third-party components such as Logicbroker and Synesty can provide a modern API wrapper for Vendor Central to simplify custom development. ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and brand manufacturers to integrate, manage, and optimize their merchandise sales across hundreds of online channels including Facebook, Google, Amazon, eBay, Walmart, and more.. In this agreement, Amazon is a traditional retailer that buys products, sells them, and is responsible for all communication with the buyer to close the sale.

For many brands, the most popular method is to sell their products via Amazon Vendor Central, an invitation-only e-commerce platform that allows them to offer their goods directly to consumers via the Amazon platform.. Vendor Central allows vendors to review their orders, provide product data, and manage Amazon advertising campaigns.. It’s important to note that setting up a product in Vendor Central doesn’t mean you’ll receive an order right away.. It’s a much better option for manufacturers and wholesalers who want Amazon to handle logistics, support, and returns.

This program welcomes both individual sellers and vendors — i.e. those who have full distribution rights or freedom of title.. Otherwise, Amazon will issue a chargeback if you place too much inventory on a reorder or cancel more than a certain percentage of an order.. From Vendor Central, vendors can, for example, review their orders, provide product data, and manage additional advertising.. Amazon sells your products to its customers and asks you to ship the order directly to the buyer.

Although Amazon technically sets the price for an item, retailers and brands can still control the price of their products if the right policies and distribution strategies are in place.. If you select the option for Amazon to create the page, you will incur costs that depend on the modules selected and the time of year. As an alternative to a pure first-party or third-party relationship with Amazon, some brands offer both. ChannelAdvisor’s Resource Center is constantly updated by e-commerce experts who have in-depth knowledge of the latest developments from Amazon, Google, Facebook, and hundreds of other channels..

Sometimes sellers start with Seller Central and then generate demand for their products and buy their products in bulk through the Vendor Central program.. As you can see from the pros and cons of joining the platform, Vendor Central isn’t for everyone.. For example, if a seller tries to create an EBC listing but there is already an offer from the seller side, they won’t allow it. On the other hand, as a third-party retailer, a brand maintains complete control over which products are offered, when they are listed, and which pricing strategy they pursue..

Vendors can also pay Amazon to be mentioned in one of their emails or on the category page that is most relevant to their product.. For inventory shipped to Amazon fulfillment centers, Amazon provides detailed instructions for packaging, labeling, required documentation, and transportation. If you are a manufacturer or retailer and don’t want to sell directly to consumers, then Vendor Central makes a lot of sense. Brands interact with Amazon’s vendor management team, which includes people such as buyers and merchandisers.

There are also various external consultants who claim that their relationships with Amazon can help them receive these invitations with a high success rate.

What is Amazon Vendor Central?

With Seller Central, Amazon never takes possession of your goods — they simply store them for you.. As sales increase, Amazon may also charge higher fees for active account support or marketing fees. Sellers lose control over how their product is displayed on the Amazon marketplace, products are shipped in a brown Amazon box, and the seller’s ability to customize the buyer experience is limited.. If you choose Vendor Central, Amazon will buy your products from you and then resell them to its customers.

It’s also worth mentioning at this point that Vendor Central and Vendor Express have little in common — they are completely separate platforms.. As a third-party seller in the Amazon Seller Central program, you have three options to ship your orders. On the other hand, Vendor Central may be your only option to become known on Amazon if you’re a big brand and have concerns about the distribution network.. You need to know exactly what Amazon FBA costs are and factor them into your decision-making process..

In my opinion, you shouldn’t use Vendor Central if you’re currently selling on Amazon FBA and have no concerns about the sales context. It’s similar to Seller Central, where vendors can manage their orders and product data from a central hub.. Amazon does not strictly comply with manufacturers’ minimum pricing guidelines (MAP). If you see an offer on Amazon and it says “Fulfilled by and sold by Amazon,” it means that the brand owner of that product is almost certainly selling it to Amazon via Vendor Central..

If you’ve received an invitation to Vendor Central, I highly recommend that you read the entire article, as joining Vendor Central can significantly impact your Amazon business.. If you move from Merchant Fulfilled to Vendor Central, you’ll see a significant increase in sales.. The only way to control these unauthorized listings is to use a Seller Central account that has been registered for Amazon’s Brand Registration Program.. After a few weeks, the buyer you spoke to first will ignore all your emails and you’ll be forced to open Vendor Central support tickets with Indian Technical Support, just as you would with Seller Central Support..

One of the biggest drawbacks of being a Vendor Central customer is that you lose control of your product detail pages and hand them over to the Amazon Retail Contribution team.. When your buyer on Vendor Central tells you that your sales will increase, it is suggested, either implicitly or explicitly, that the Amazon search algorithm prefers products sold by Amazon.. I can tell you from my own experience and from conversations with other Vendor Central customers that membership with Vendor Central does not significantly increase sales compared to FBA. However, let me explain in more detail why this is the case.. The biggest advantage of Vendor Central is arguably the fact that you’re not creating a sales tax nexus in the dozens of states where Amazon FBA can give you a nexus..

It has been around a little longer than its brother Seller Central and allows brands and retailers to sell their products as a first party (1P) on the Amazon platform.

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Amazon generally uses a competitive pricing strategy, in which it regularly evaluates its competitors’ price lists and serves as a basis for product prices.. If you implement these five strategies with newer Amazon programs and increase your sales on Amazon, you will get an organic ranking. There are over 150 million paying Prime members worldwide, which means your chances of making a sale on Amazon Prime Day increase when you use appropriate strategies to attract attention. While the overall benefit of using the feature for sellers is not yet known, it can be beneficial to check their orders daily for inquiries..

Much of Amazon marketing takes place within the platform (through advertising and SEO), but some sellers also follow traditional direct marketing methods. Note that just the fact that you sign up for Amazon Vine doesn’t mean you’ll receive a positive review about your product.. Much of Amazon marketing takes place within the platform (through advertising and SEO), but some sellers also follow traditional direct marketing methods. Detailed guides to dozens of marketing, sales, and customer service topics.

Direct marketing methods skip the middleman to present information about your brand directly to potential customers. It’s now available on both Vendor and Seller Central and is a great way to visually present how your product is doing compared to the competition.. Therefore, your product images should be at least 1,000 x 1,000 pixels to ensure that images aren’t blurry or distorted when customers zoom in. Before you learn how to run Amazon SEO, you must first understand how Amazon’s algorithm works..

We took a sample offer from Amazon and checked the SellerApp tool to see how it performed and what it missed.. Amazon also offers buyers the option to enlarge any image..

How do I set up promotions and discounts on Amazon Vendor Central?

In addition to discount code promotions, there are several other Amazon seller promotions that are more aimed at buyers who are already on Amazon.

Can I use promotional codes when selling products through Amazon Vendor Central?

This can be a great retargeting strategy if you’re launching a product or encouraging you to repurchase tried and tested favorites.. But before we get started, let’s take time to explore how and why your small business should use Vendor-Powered Coupons as part of your Amazon selling strategy.. They’re also great for improving conversion rates, as they appear on search and category pages to get customers to look at your product instead of your competitors.. You not only want to present your products, but also your brand and tell customers the true benefits behind what you’re selling..

While these metrics can provide valuable insights into product offerings, remember that disruptions often occur that limit your access to available data.. With this in mind, one advantage of VPCs is their ability to increase sales speed for products with low conversions.. To have a successful retail account, you must maintain your listings and also run promotions to increase sales and manage your excess inventory. This article describes the steps you need to take to create one-time promotional codes on Amazon so that you can create promotions that are protected from misuse..

Unlike other Amazon promotions (such as Lightning Deals), there is no high setup fee for vouchers, so they are available to all providers. For new product lines or recently launched products, it may make sense to start with a larger discount and reduce it every month as sales develop positively.. In general, if you’re offering coupons for best-selling items, you shouldn’t expect much new reach.. Sellers who see products submitted for a coupon via Vendor Central are more likely to appear above the fold for customers.

Vendors are expected to do everything, but many simply set up their accounts and then leave because they think everything will run by itself (and generate successful sales).

Can I use third-party services to help me manage promotions and discounts with Amazon Vendor Central?

However, Amazon won’t have your back when push comes to shove, unless your brand has become a household name.. If you choose the Amazon option to create your page, the costs will be calculated depending on the modules and season selected.. Although there are many successful third-party sellers on Amazon, there is no complete list of all Amazon third-party sellers. Sellers and sellers on Amazon both use a dashboard and toolkit of resources provided by Amazon to sell their items.

Selling on Vendor Central results in a general lack of transparency about the sales process and brand responsibility.. This information allows vendors to analyze product data to identify potential cross-selling or upselling opportunities, bundle products effectively, and create targeted promotions. Like Vendor Central, Seller Central also offers owners the opportunity to use brand registration to influence and protect their intellectual property and brand.. Sellers using Seller Central sell products directly to consumers on Amazon under their own company name and use Amazon as a marketplace.

Vendors still have a wide range of options within Amazon Vendor Central via Amazon Marketing Services (AMS), but many aren’t aware of the benefits of Amazon Vendor Central promotions. Vendors use Vendor Central to sell products to Amazon retailers, which are then sold by Amazon to end users, taking on the role of wholesalers. Use these fourth-quarter promotions to increase sales, improve your search and browse rankings, clear inventory in January, or maximize performance year round with more page views and orders.. Vendor Central is an exclusive platform where you sell your products directly to the third-party and first-party vendor Amazon, which acts as a third-party vendor for Amazon’s platform headquarters and as their first provider for both Amazon customers, Vendor Central.

The Amazon hybrid strategy is an approach in which companies use both Amazon Vendor Central and Amazon Seller Central to maximize their sales potential and customer reach.. If you’re questioning your Amazon business and looking for strategy, advertising, or marketing help, contact eCommerce Nurse for assistance.

What advertising options are available on Amazon Vendor Central?

By redirecting them to your Amazon store or an Amazon landing page, you increase product awareness among your target customers. If you depend on a single buyer, you could get in trouble if Amazon no longer uses you as a seller.. Because it is a vendor-focused program, it is only available via the Vendor Central platform and sellers cannot access it from Seller Central.. Also remember that migrating to Vendor Central means you lose access to MWS, so you can’t continue using helpful third-party software tools, such as Salesbacker, that require an API connection..

To create one of these ads, sign in to Amazon Marketing Services and then select the type of ad you want to create.. Sellers must meet the requirements to be eligible. If multiple sellers are eligible, Amazon continues to rate sellers to select the winner. So keep this information in mind as you learn more about AMS, because as you can already see, being a seller on Amazon is a completely different game.. Amazon providers or advertisers have access to all three types of ad targeting, while sellers only have access to product targeting and views targeting.

Perhaps you should consider medium- to lower-performance products so you can get a taste of the growth potential of AMS and Vendor Central without jeopardising the success of your top-performing products. Amazon Marketing Services (AMS) may be available on Seller Central, but as a seller, you have access to more features. If you choose related categories, Amazon will select the main category based on the product you’re promoting. You can then select sub-categories that you want to target. Vendors have several options to ensure that Amazon continues to return and issue these orders for their products..

Not only do over half of online buyers start their product search on Amazon, but the results of advertising on the platform are also excellent. Headline search ads allow a vendor to present multiple products (three or more) in a single ad that appears at the top of a search results page. So if you’re hiring an Amazon provider, central agency, or consultant, review how they manage your campaigns, including requesting direct access to performance data.. Using tools like these for performance insights is possible because you can now unify your data across a leading data lake or cloud warehouses such as Redshift, Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena for a unified, analytics-ready central source of information that enables informed decisions about product, media, and customer demand..

With increasing online sales, Amazon Marketing Services has become one of the most powerful online advertising platforms.

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of use.

Help Amazon Vendor Central website terms of use. This focuses on the brand and not whether you’re using Seller Central or Vendor Central, so you can be protected against counterfeiting on Amazon as a whole

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What is an Amazon Central provider?

Vendors can also pay Amazon to be mentioned in one of their emails or on the category page that is most relevant to their product. When it comes to the presence and advertising of individual products, Amazon gives priority to products sold through Vendor Central platforms. Amazon buys inventory from you and is then solely responsible for reselling the products to buyers. As the main hub for vendors to interact with Amazon, Vendor Central offers many different

features.

Your brand store is already online and the retailer must sell and promote the product using their Vendor Central account.

Is Amazon Vendor Central closing?

And vendors who prefer Amazon Retail must hire separate third-party sellers to provide Amazon with proof that the goods were actually delivered to them. If you’re talking about Amazon Vendor Central now, you might think it won’t cost anything because it’s Amazon buying things from you. In addition, Amazon has required that if the brand wants to continue selling on Amazon, it must do so as a third-party seller via Seller Central. But we also implement comprehensive Amazon strategies for our partners to increase their sales on Amazon.

Brands that want to stay with Amazon have a few options: sell themselves, sell to multiple resellers, or sell to a single Amazon reseller.

How do I qualify for Amazon Vendor Central?

Because Amazon uses wholesale pricing for Vendor Central, it typically requires a vendor to pay 4 to 10% to cover sales and marketing costs. For inventory shipped to Amazon fulfillment centers, Amazon provides detailed instructions for packaging, labeling, required documentation, and transportation. As a brand, it’s up to you to set minimum advertised price (MAP) guidelines that Amazon must follow. According to the Amazon business model, they don’t want to store too much inventory in warehouses

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ChannelAdvisor’s Resource Center is constantly updated by e-commerce experts who have in-depth knowledge of the latest developments from Amazon, Google, Facebook, and hundreds of other channels.

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So how do you make sure that doesn’t happen to you? 

When it comes to inventory management, one of the biggest decisions a business must make is how much stock to keep on hand at any given time.

The two most popular methods for this are safety stocks and just-in-time (JIT) inventory.

Both have their own advantages and disadvantages which, depending on your specific needs, may or may not be suitable for your company’s operations.

Let’s take a closer look at what each approach means and its pros and cons.

What Is Safety Stock?

Safety stock is an amount of inventory that is kept in reserve to cover unexpected spikes in demand or unreliable deliveries from suppliers.

It ensures that companies can fulfill customer orders even if there are delays or shortages of products due to unforeseen circumstances.

By having extra stock on hand, businesses can avoid potential losses associated with running out of product or being unable to meet customer demands within short periods of time.

What Is Just-In-Time Inventory?

Just-in-time (JIT) inventory refers to a system where inventory is ordered only when it’s needed, and delivery times are as close to immediate as possible.

This reduces the number of resources such as space and labor required for storage purposes because businesses only need enough stock for immediate use rather than overextending themselves with unnecessary security stocks.

Additionally, JIT systems help reduce the risk of damage from slow turnover rates because orders are only placed when they’re needed, as opposed to carrying excessive amounts of stock in anticipation of future demand.

Advantages & Disadvantages Of Safety Stock & JIT Inventory

Both safety stocks and JIT inventory offer advantages for businesses when used appropriately in the right context.

• Advantages Of Safety Stock: Reduces risks associated with disruptions in the supply chain; provides peace of mind knowing that customer orders will always be fulfilled; takes the pressure off ordering processes since there’s no rush to order more product when supplies run low; offers greater flexibility should demand suddenly increase unexpectedly
• Advantages Of JIT Inventory: Helps reduce costs associated with excess inventory; minimizes risks related to spoilage or obsolescence since products only stay in stock long enough for customers to purchase them; allows businesses more freedom to experiment with different products without taking up too much storage space or labor costs

However, there are also disadvantages associated with using either method:

• Disadvantages Of Safety Stock: Can lead to higher costs associated with storage if stocks are not monitored carefully; runs the risk of overstocking which may result in additional holding cost expenses; requires extensive forecasting upfront so businesses don’t spend too much money stocking unnecessary items
• Disadvantages Of JIT Inventory: If something goes wrong unexpectedly such as supplier delays, then companies may struggle to fulfill customer orders meaning customers will be unhappy; increased chances of running out of certain items resulting in lost sales opportunities as customers shop around instead; cash flow might suffer if the ordering process isn’t optimized correctly meaning there could be long waiting periods between ordering new product and receiving payment successes from sold goods

To conclude, it’s important for businesses to consider both safety stocks versus just-in-time (JIT) inventory before making a decision about which system works best for them.

Depending on individual needs and goals, either method could ultimately prove successful – but careful consideration will be necessary beforehand.

Looking To Take Inventory Off Your Plate?

As an entrepreneur, you have a hundred things to worry about that impact the ability to do what you’re great at.

Because of this, we believe it’s always best to Eliminate, Automate, and Delegate.

If you’re looking to take the task of Inventory Management off your plate, our agency has released an Inventory Management Software and Full Analysis Service called Profitable Pineapple Express. PPE is designed to help you take the stressors of inventory off your hands.

You can check out Profitable Pineapple Express here.

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Gathering Email Addresses (Email Generation)

Before you can start sending marketing emails, you need to build your list of email addresses. There are several ways to do this, from collecting them on your website to buying lists from third-party sources. However, it’s important to note that buying email lists is not usually recommended. Not only is it often against the law, but it can also damage your sender reputation and lead to high rates of unsubscribes or spam complaints, which in turn will make ALL your emails go into the spam folder or the promotions tab.

Instead, consider using opt-in forms on your website to collect email addresses organically. This means that people actively choose to sign up for your email list, typically in exchange for something valuable, such as a discount or access to exclusive content. You can also offer incentives for current subscribers to refer their friends, family, or colleagues to join your list.  We have two actively running right now which we will discuss in the case study. 

Gathering Email Addresses Case Study

The first one on this list is for my agency, Profitable Pineapple Ads.  This is an established brand that makes just short of $2 million per year.  Our strategy here is to write blog articles (like the one you are reading today) and then add a pop-up that might give them something of value, such as a free Amazon PPC Masterclass or a free Audience Building Masterclass or another piece of content around the problem that they are looking for.   

With this strategy we’re gaining around 10 leads per day.  I’m okay with 10 leads per day as the average lifetime value for a client of ours is $20,000+.  A couple things to note with this.  I mentioned above to never buy an email list.  I did this within a month of writing this article and you can see my average total open rate all-time is 48%.  Whereas in the last month it has dropped to 34%.  DON’T BUY EMAIL LISTS

You can also see our net new subscribers are going down.  We are getting more unsubscribes than those subscribing.  This is a result of buying an email list.  DON’T BUY EMAIL LISTS. 

Now let’s look at the second business, which is our nonprofit, Eye Believe Foundation.  As a qualified nonprofit, we receive a grant of $10,000 per month in free Google Ads spend.  We use the Google Ads Grant in two ways.  The first way is to drive awareness for our foundation in hopes to collect donations.  The second way is we team up with brands (it could be your own brand) and discuss the problem that our product solves.  We then drive Google Ads traffic to this blog, which has affiliate links to the products.  The brand that we teamed up with then gives us a donation every month.  We also collect email leads by having them opt in to something the solves the problem that our product solves.  

Here is an example of an article that we drive traffic to and promote products, which then turns into the brands of those products paying us a donation.  With this article alone we do almost $1,000/month in donations back to our charity because we are promoting that brand (which we used to own, but have since sold).  

Now why would you want to do this?  

External traffic is highly valued by Amazon.  Amazon will reward your listing for driving external traffic and you can skyrocket keyword rankings. However, external traffic may not convert as well as Amazon PPC due to potential hesitation to transition from external sources, which can hamper sales conversion. Google is a search engine for information and products which has a higher conversion rate than Facebook but not as high as Amazon. Nonetheless, even with lower conversion rates, external traffic can increase organic ranking on Amazon.

At our agency, one of our mottos is “businesses for the greater good.” We believe that creating a nonprofit organization is one of the most powerful ways to make a positive impact in the world. That’s why we wanted to let you know about the Google Ads Grant program. As a qualified nonprofit, you can receive grants of up to $10,000 per month in free Google Ads spend.

If you’re interested, we offer a full range of services to help you start a nonprofit organization and apply for the Google Ads Grant program. Our team can guide you through the entire process and get you set up to start running effective ad campaigns, and we use these ads to promote your product or service. This ultimately increases donations for your nonprofit and increases sales to your product. By creating online awareness and encouraging people to support your business by purchasing your products, you can generate donations and further support your nonprofit’s cause.

We do this by creating a website for your nonprofit, writing blogs around the problem that your product solves, then driving this $10,000 per month in free Google Ads to your product. 

If interested in starting your own nonprofit, apply to work with us here.

Crafting Engaging Content

Once you have a list of email addresses, it’s time to craft engaging content that will keep your subscribers interested and engaged. This includes writing compelling subject lines that grab the recipient’s attention and entice them to open your email. It also means creating a personalized message that speaks to your target audience’s pain points or interests, with a clear call-to-action that encourages them to take the desired action.

There are several types of emails you can send, including newsletters, promotional emails, event invitations, and follow-up emails. The key is to make each email valuable to the recipient, whether that means providing useful information or offering a special discount.  My favorite type of email to write is called the triangle of insight, which I learned from Travis Sago. Excuse my beautiful schematic  

The Triangle of Insight is a strategy for creating email content that resonates with the reader. It involves sharing wisdom and deeper understanding rather than just information. To do this, you need to identify the symptom of hell (i.e. the problem your reader is facing), the vision of heaven (i.e. the solution you are offering), and the obstacle in between (i.e. what is preventing them from achieving the vision of heaven).

One way to create effective email content is to use stories or metaphors/analogies that remind readers of their issue. For example, if you are selling a natural dry eye remedy, you could use the story of Santa Claus driving his sleigh and compare it to the importance of being able to drive to see loved ones. Or, if you are selling a product for improving kissing, you could use the story of a passionate movie star kiss that reminds readers of what they want.

Another approach is to use a hammer example, where you tie your product or service to a related issue or project. For example, if you sell hammers, you could promote them for building a birdhouse or a bathroom remodel.

Overall, the key is to create content that connects with the reader on a personal level and offers a solution to their problem. By sharing wisdom and deeper understanding, using stories and analogies, and tying your product to a related issue, you can craft effective email content that drives engagement and conversions.

Here is an Example of the Triangle of Insight

Subject: Do you feel like you’ve tried everything?

I was at Starbucks this morning and it made me think of you and all of the choices we have for dry eye treatment. At first, I thought I just wanted a simple, black coffee (the usual, in my case). But then…I look up at the chalkboard on the wall and see the Cascara Latte. Their newest offering is marketed as not too strong and not too sweet, the perfect semi-sweet pick-me-up. I then hear the barista call out “S’mores frappuccino for Sarah!”…really? Now I’m thinking I definitely need this frosty, refreshing drink to cool me off on this unseasonably warm March day in South Carolina. So many choices!

My point is, we often get so wrapped up in the many choices we have in life, and this often leads to analysis paralysis. We want to try it all RIGHT NOW in search of something that will give our dry eyes relief. The deal is, we need to get back to the basics. When’s the last time you evaluated all of the things you’re using for dry eye relief? Are you even sure what you should be doing, or do you have so many treatments going on that you’re not sure what’s working and what isn’t?

That’s where we come in. I prescribe our Dry Eye Omega-3 to EVERY. SINGLE. PERSON. who comes to us with dry eyes. The beneficial nutrients and omega-3s in our formula are an effective, baseline treatment. If you’re not yet using our Dry Eye Omega-3 or you’re trying to save money with a Walmart brand fish oil, head on over to our website and pick up a bottle (or 2).

You owe it to yourself to get back to the basics!

Another Example of the Triangle of Insight

Subject: Are your dry eyes making you depressed?

Last weekend, I thought of you while watching Inside Out, a wonderfully funny movie about the emotions we experience. I noticed how unbelievably happy Joy is…WITHOUT FAIL! Now, I understand that she is the embodiment of our “happy” emotions and will always be happy, but her delight literally emanated from the screen.

I’m pretty sure that you’re searching for that kind of joy and positivity in your life, but you may have lost it because your eyes are so painful that you can barely get out of bed in the morning. Is this you? Of course, you can’t complain about this to your friends and family. You have to get up, go about your day, and put a forced smile on your face until your head hits the pillow again that night. 

What if I told you that you could have real happiness back in your life? Just like Joy, you can become that positive person you’d love to be AND find much-needed relief from your dry eyes. If you’re not already taking a pharmaceutical grade omega-3 for dry eye, you need to begin one today. If you’re trying to save money with a Costco brand fish oil, get rid of it! The beneficial nutrients and high quality oils in our Dry Eye Omega-3 are an effective, baseline treatment that is proven to improve the comfort of your eyes, improve your overall well being, and ultimately bring some of the joy and positivity back into your life.

Is it a cure-all? No. But it will increase your comfort, improve your quality of life, and maybe get you out enjoying life again. 

Measuring Success

One of the benefits of email marketing is the ability to track your campaign’s success through various metrics. Some of the most important metrics to track include open rates, click-through rates, conversion rates, and unsubscribe rates. This information can help you understand which emails are resonating with your audience and which ones are falling flat.

It’s also important to segment your email list and tailor your messages to specific groups. For example, you might send a different email to a first-time customer versus a long-time subscriber. This allows you to provide more personalized experiences and increase the likelihood of conversion.

Common Challenges

While email marketing can be highly effective, there are several common challenges to be aware of. One is the risk of spam complaints or being marked as a sender of unsolicited emails, which can damage your sender reputation and prevent your messages from reaching subscribers’ inboxes. To avoid this, make sure you always obtain permission before sending marketing emails and provide an easy way for recipients to unsubscribe.  Also, instead of just getting them to “click here to buy now,” try having a call to action that is a “reply to me if you’re interested in…”

Another challenge is the constant evolution of email technology and best practices. For example, some email clients may automatically filter emails into spam folders based on certain criteria, such as excessive use of capital letters or certain trigger words. It’s important to stay up-to-date on the latest email marketing trends and best practices to ensure your messages are being delivered and opened by your target audience.

Email marketing is a critical component of any successful marketing strategy. By gathering email addresses organically, crafting engaging content, and measuring success through relevant metrics, businesses can drive conversions and build lasting relationships with their subscribers. While there are common challenges to be aware of, following best practices and staying up-to-date on email marketing trends can help ensure your messages make it to the inbox and resonate with your audience.

Give it a try.  Write a triangle of insight email in the comments section in our community. 

The post Maximizing Opt-Ins With These Email Lead Generation Strategies appeared first on Sales Funnel HQ.

In this article and video, we’ll explore 23 ways in which AI can revolutionize your Amazon business. That’s where Jasper (10,000 words for free here) and ZonGuru (Get 50% Off Your First Month) can help. These two AI tools, which I am an affiliate for because I use them daily, will help you optimize your Amazon listing to ensure your products are seen by as many people as possible and increase your chances of making a sale. So, let’s dive in and see how AI can transform your Amazon business!

Affiliate Links for Software Shown

Jasper.AI (get 10,000 words for free here)

ZonGuru: 20% off for Life OR 50% off your first month – Tune in to minute 20:45 of the video above to check out how we use AI with ZonGuru

What is Prompt Engineering?

Prompt Engineering is a new and upcoming field that Jasper can help with. Prompt Engineering is the act of using computers to help with the creative process of writing. This can be done by providing ideas, organizing thoughts, or even writing entire pieces. For example, a user might tell Jasper to “write a short story about a robot who falls in love with a human.” In response, Jasper would provide a finished piece that tells the story of the robot and the human’s love.

Prompt engineering involves communicating with AI precisely to accomplish desired tasks. It is an essential skill to master and can serve as a valuable ally. The key is to communicate with the AI as you would with a colleague at work, using clear and concise language. Providing specific examples of the desired outcome in your prompt helps ensure success. by doing so, you can guide the AI to complete the task according to your specifications. Remember, prompt engineering is all about communicating with AI to get exactly what you want!

There are some excellent resources available to help you become proficient in prompt engineering. One of them is the Max Maher YouTube Channel, where you can find insightful tutorials on various aspects of AI prompt engineering. Another valuable resource is LearnPrompting.org, which offers comprehensive courses on how to prompt the AI effectively. Through these resources, you can gain the knowledge and skills required to communicate effectively with AI and achieve desired results.

AI can be utilized in various ways to streamline and enhance Amazon businesses. For instance, it can help in generating engaging content including writing of blogs, email communication and book writing. Additionally, AI can assist in brainstorming copy ideas and help in creating compelling email templates for communication with clients, customers, and bosses. AI can also be useful in streamlining hiring processes, the development of chatbots and interpretation services, among other uses. It is essential to explore different applications of AI that can add value to your business operations.

When it comes to prompt engineering, following a clear and concise format can significantly improve the outcome. The typical structure we adopt is as follows: Length, which involves specifying the desired length of the prompt; Topic, which determines the area or subject the prompt should cover; Structure, which determines the layout, organization, and flow of the prompt; and Style, which involves specifying the tone and voice of the prompt. Adhering to this format ensures that the AI understands and executes the prompt effectively, resulting in desired outcomes.

Length → Topic → Structure → Style (this is from Max Maher’s YouTube Channel)

Here is an example

Please write me a 500-word essay on the topic “how do I earn more money in 2023?” with a clean introduction, middle, and conclusion with references and humor.  In the style of a comedian.

Here is another example of prompt engineering

“What are the best ways for an Amazon seller to use Jasper to help them with their Amazon FBA business?”

• Amazon Listing Optimization
  • Generate catchy titles and headlines to stand out from the competition.
  • Create engaging BULLETS AND product descriptions to draw potential buyers in and showcase your products’ features and benefits.
  • Write compelling copy for product listing images and videos to capture shoppers’ attention.
• Create interesting blog posts and articles to promote your brand, highlight new products, or share product reviews.
• Compose social media posts with persuasive messages that will encourage people to buy your products or interact with your business.
• Draft emails to customers or potential partners that include persuasive calls to action, promotional offers, or invitations to events.
• Build loyalty among your customers by producing personalized thank you notes or special discounts for repeat purchases.

Amazon Listing Optimization

When it comes to selling products on Amazon, having a well-optimized product listing is crucial for success. A high-quality listing can help attract more customers, improve your search ranking, and ultimately increase your sales. However, optimizing your Amazon listing can be a daunting task, especially considering the ever-changing algorithms and best practices. Fortunately, Jasper is here to help. With its advanced natural language processing capabilities, Jasper can assist you in optimizing your Amazon listing to improve your visibility and sales. Let’s explore the various ways in which Jasper can help you create a highly optimized Amazon listing that stands out in the crowded marketplace following our Length → Topic → Structure → Style

Amazon Title

• PROMPT: Write an Amazon listing title between 150-200 characters for our chocolate nut butter that will be a competitor to nutella. It has 5 ingredients (cashews, almonds, cacao, dates, and hazelnuts), no added sugar, no palm oil, no artificial sweeteners.  Don’t use Nutella in the title.

The Hangry Nut Luxurious Chocolate Nut Butter – Palm Oil Free With No Added Sugar – Rich, Creamy, Healthy Snack

• ADDITIONAL PROMPTS
  • Include the following keywords (get from your search term report or keyword research)

Amazon Bullet Points

• Write 5 bullet points between 200 – 250 characters for an Amazon listing about our chocolate nut butter.  Also make 1 bullet point about No added sugar and a second bullet point about Palm Oil Free and talk about the rainforests being chopped down due to palm oil

• No Added Sugar – All the sweetness comes naturally from dates, the cocoa and nut butter, giving you all the flavor without artificial sweeteners, no added sugar, and without any of the guilt.
• Palm Oil Free – Avoid contributing to deforestation by not buying products containing palm oil, which contributes significantly to rainforest destruction in countries like Indonesia and Malaysia.
• Delicious Blend of Chocolate And Nuts – You and your children will enjoy a smooth, creamy and naturally sweet taste that goes great with anything from fruits to sandwiches.
• Great Source of Energy – Filled with essential vitamins, minerals, and healthy fats, this chocolate nut butter is perfect for an afternoon pick-me-up, first thing in the morning, or a late nate snack to avoid waking up at 2 am from hunger.
• High in antioxidants – Loaded with antioxidants from almonds, cashews, hazelnuts, cacao, and dates that can help boost your health.
• Additional Prompt: Including the following keywords:
  • Rewrite the below list of Amazon bullet points but add in the list of keywords below. Keep the original meaning of the existing bullet points, and make sure that the bullet point writing still flows nicely.

Amazon Product Description

• PROMPT: Write a 1,000 – 2,000 character product description for an Amazon listing about our chocolate nut butter.  Points to discuss are no added sugar, sweetened by dates, no artificial sweeteners, palm oil free so it helps with deforestation, only 5 ingredients, delicious, comes both creamy and crunchy.  Target market is busy moms with children.

If you’re a busy mom looking to give your family a healthy, natural and delicious snack, The Hangry Nut has you covered. Our creamy and crunchy Chocolate Nut Butter is made with just 5 simple ingredients – dates, cocao, almonds, cashews, and hazelnuts.  –  with NO added sugar and NO artificial sweeteners. And it gets even better: it’s also palm oil free!

Palm oil has long been used in many food products but unfortunately it comes at a huge cost to the environment; thousands of acres of rainforest have been destroyed for palm oil plantations. But by choosing our Chocolate Nut Butter (and not the other more popular brand) you can help fight deforestation without having to sacrifice on taste or health.

Dates add all the sweetness of this snack without any of the guilt, making it an excellent source of energy and full of essential vitamins, minerals and healthy fats. Plus it’s also high in antioxidants that can help boost you and your little one’s health. 

As if that wasn’t enough already here are some more reasons why you should try our Chocolate Nut Butter:

• It has a delicious blend of cocoa and nuts that tastes great with anything from fruits to sandwiches
• It’s creamy yet slightly crunchy texture adds depth to dishes like smoothie bowls or oatmeal
• And best of all? It only takes minutes to prepare – no baking required!

So what are you waiting for? Make our Chocolate Nut Butter part of your daily routine today!

• Additional Prompts
  • Including the following keywords:

Here are the final title and bullets

The Hangry Nut Luxurious Chocolate Nut Butter – Palm Oil Free With No Added Sugar – Rich, Creamy, Healthy Snack

• No Added Sugar – All the sweetness comes naturally from dates, the cocoa and nut butter, giving you all the flavor without artificial sweeteners, no added sugar, and without any of the guilt.
• Palm Oil Free – Avoid contributing to deforestation by not buying products containing palm oil, which contributes significantly to rainforest destruction in countries like Indonesia and Malaysia.
• Delicious Blend of Chocolate And Nuts – You and your children will enjoy a smooth, creamy and naturally sweet taste that goes great with anything from fruits to sandwiches.
• Great Source of Energy – Filled with essential vitamins, minerals, and healthy fats, this chocolate nut butter is perfect for an afternoon pick-me-up, first thing in the morning, or a late nate snack to avoid waking up at 2 am from hunger.
• High in antioxidants – Loaded with antioxidants from almonds, cashews, hazelnuts, cacao, and dates that can help boost your health.

Translate Into Another Language

• PROMPT: Translate this product title, bullet, product description into Spanish.  Use the spanish dialect that is most common in United States
  • E.g. Translate this product title into Spanish.  Use the spanish slang that is most common in United States: The Hangry Nut Luxurious Chocolate Nut Butter – Palm Oil Free With No Added Sugar – Rich, Creamy, Healthy Snack
    • El Hangry Nut crema de cacahuete con chocolate sin aceite de palma y sin azúcar añadido – rica, cremosa y saludable.

Photos

Jasper.AI can be a great resource for optimizing photos for your business needs. Whether you need to summarize a series of product images or create stunning lifestyle photographs, Jasper.AI can help. Additionally, Jasper.AI can be used to create logos that align with your brand’s vision and aesthetic. With advanced machine learning algorithms, Jasper.AI makes it easy to generate high-quality images that are tailored to your specific requirements.

• PROMPT: Make me a logo for my chocolate nut butter brand called the Hangry Nut.  We want it to be a nut that is angry.  

• ADDITIONAL PROMPT: change the background to {XYZ]

• PROMPT: Summarize the following bullet into a 5-10 word short phrase to add to a photo. No Added Sugar – All the sweetness comes naturally from dates, the cocoa and nut butter, giving you all the flavor without artificial sweeteners, no added sugar, and without any of the guilt.

• ADDITIONAL PROMPT: What should I have a picture of for this bullet? No Added Sugar – All the sweetness comes naturally from dates, the cocoa and nut butter, giving you all the flavor without artificial sweeteners, no added sugar, and without any of the guilt.

• ART: Close up picture of a chocolate hazelnut spread being spread on bread that has the words NO ADDED SUGAR OR ARTIFICIAL SWEETENERS

• PROMPT: Summarize the following bullet into a 5-10 word short phrase to add to a photo. Palm Oil Free – Avoid contributing to deforestation by not buying products containing palm oil, which contributes significantly to rainforest destruction in countries like Indonesia and Malaysia.

• ADDITIONAL PROMPT: What should I have a picture of for this bullet? Palm Oil Free – Avoid contributing to deforestation by not buying products containing palm oil, which contributes significantly to rainforest destruction in countries like Indonesia and Malaysia.

• AI SCRIPT: A picture of a lush green, untouched rainforest with an orangutan, with a caption urging people to “avoid products with palm oil”.

In conclusion, Jasper.AI is an incredibly versatile tool that can help you optimize your Amazon listings in a variety of ways. With its advanced natural language processing capabilities, Jasper.AI can assist you in creating highly engaging and compelling product titles, descriptions, and bullet points. It can also help you identify relevant search terms that can improve your visibility and ultimately drive more sales. Additionally, Jasper.AI can be used to enhance your visual content by creating optimized images and logos. By leveraging the power of Jasper.AI, you can improve your Amazon listings and stand out in the crowded marketplace. Start using Jasper.AI today and see the vast improvements it can make in your Amazon sales!

Check out Jasper.AI today and I guarantee it will save you at least 2-5 hours PER WEEK

Action Items

1. Sign up to try Jasper.AI for get your first 10,000 words for free
2. Play with your current listings to see how it works for you 
3. DON’T RELY on AI alone 
4. Length → Topic → Structure → Style
   1. A+ Content
   2. Search Terms
   3. Title
   4. Bullet Points
   5. Product Descriptions
   6. Translations

The post 7 Ways AI Can Optimize Your Amazon Listing appeared first on Sales Funnel HQ.

Amazon DSP is an online advertising platform that allows advertisers to programmatically purchase display and video ads across a variety of websites and mobile apps. This platform gives advertisers access to Amazon’s extensive inventory of digital media, as well as the ability to target specific audiences and individual customers. With Amazon DSP, businesses can reach more customers with better precision than ever before.

Amazon DSP is powered by advanced machine learning technology that helps optimize ad campaigns for the highest possible performance. The platform offers detailed reporting features so marketers can measure their success in real-time and make adjustments to their strategies quickly and easily. Additionally, Amazon DSP provides pricing models based on different objectives, such as impressions or clicks, so advertisers can tailor their budget plans based on their goals. All these features make it easy for businesses to maximize their ROI when using Amazon’s powerful digital advertising tools.

Amazon DSP can be an amazing advertising platform if you are selling on Amazon.

We are currently spending around $12k/month on DSP returning about $50k, for a little over a 4.0 RoAS.

Some of our other clients are getting better results than that, but they are spending less.

Now with Amazon DSP, if you go through Amazon, they will make you commit to spending at least $30k/month in ad spend for them to manage it. If you are going through an agency like Profitable Pineapple Ads, then you no longer have a monthly minimum.

Apply to work with Profitable Pineapple Ads for Amazon DSP

In this video, I dig a little deeper into how we are getting a 6.0 return on ad spend (RoAS) with Amazon DSP, which was an improvement from the above 4.0 RoAS.

This is something you should do in addition to Amazon PPC, and in my mind you should have Amazon PPC (Sponsored Products) rocking and rollin’ before you think Amazon DSP.

With that said, if you are in the consumable space and are already making sales, Amazon DSP is a no-brainer.

Focus Areas for Amazon DSP

Start at bottom of funnel (#1) and move to the middle (#4)

#1 Drive repeat purchases.

If you sell a consumable, then hopefully you are getting customers to subscribe and save with your products. For those who don’t subscribe, you can run ads to remind them that it’s time to repurchase.

Let’s say you sell a supplement in a 30-day supply bottle. You can target someone who has purchased, but not in the last 30 days. You can run just a simple ad reminding shoppers that your product is awesome. Maybe getting buyers back to your product detail page will also encourage them to subscribe and save.

#2 Cross-sell with “bought X, not Y” campaigns.

Do you sell complementary products? If so, you can build an audience of shoppers who’ve purchased one of your products, but not another complementary product you offer. For example, let’s say you sell guitars and guitar cases.

What if someone buys your guitar, but not one of your cases? You can run targeted ads touting the features and benefits of your cases to people who’ve recently purchased one of your guitars.

Or maybe you sell a line of skincare products and someone has purchased your eye serum, but not your moisturizer. Why not run ads to your serum buyers showing how your serum and moisturizer work together to create amazing results?

#3 Retargeting those who have visited your product page, but have not purchased your product.

#4 Steal your competitor’s customers with competitive conquesting.

This is arguably, one of the most powerful and exciting ways to leverage Amazon DSP ads. In addition to running Amazon ads, our agency manages YouTube and Google ads for eCommerce brands. We wish we had an option for this level of competitive targeting on Google and YouTube as well, but sadly, we don’t.

This type of targeting is unique to Amazon DSP. With this option, you can target competitive shoppers in one of two ways – Shoppers who have viewed your competitor’s products, but haven’t purchased yet. – Shoppers who have purchased your competitor’s products in the past

Great Article by Helium 10

Apply to work with Profitable Pineapple Ads for Amazon DSP

The post What is Amazon DSP? Should You Use This Amazon Ad Platform? appeared first on Sales Funnel HQ.

Their ACoS (advertising cost of sale) is way too high (but they aren’t sure what their ACoS should be), they don’t know what keywords to pause, or they don’t know how to expand their campaigns to scale them.

If any of this feels like you, YOU ARE COMPLETELY NORMAL.

Scale Your Amazon PPC With the 80/20 Strategy

#1 Mistake I see clients make is following TOO MANY strategies and not just one

This simple strategy will help you make more sales and increase your organic rank on Amazon, while decreasing your ad spend inside Amazon PPC. This is the step that your competition is NOT doing.  I would say less than 5% of Amazon sellers are doing this.  

So, what is it?

It is simply mining and then isolating the 20% of search terms in your account that are driving 80% of your results.  In this article (and video) I will be walking you through a simple strategy to help scale your campaigns and isolate these search terms.  Doing this assumes that you have been running Amazon PPC for at least 30 days and have made sales from it. 

Pareto’s Principle for Amazon PPC

Before we get started on how to do this, I want to explain Pareto’s Principle to you and then how it applies to Amazon PPC.  According to Better Explained, Pareto’s Principle states that most things in life are not distributed evenly, but rather 20% of the input creates 80% of the results:

• 20% of your workers produce 80% of the result
• 20% of your customers create 80% of the revenue
• 20% of the bugs cause 80% of the crashes
• 20% of the features cause 80% of the usage
• And 20% of customer search terms on Amazon drive 80% of your sales!

Let’s find, isolate, and then SCALE those customer search terms!

What to do with the search terms driving 80% of your sales

I will show you how to find these search terms further down the article, but I first want to explain what to do with them.  We want to isolate these search terms into their own Amazon PPC campaign so we can better customize our strategy for increasing our sales and organic rank on Amazon, while bringing down the ad spend for this search term. 

Once we have pinpointed the 20% of the search terms that are driving 80% of your results (it is fewer words than you think), I want you to put EACH SEARCH TERM into a SEPARATE campaign.  

Worth repeating for clarification… One search term PER Amazon PPC campaign.  

Why do we want to do this? 

This will allow us to customize every single part of that campaign to that search term alone.  You can customize quite a few features of the campaign including budget, campaign bidding strategy, and adjust bids by placements.  A few quick recommendations to get started with this are an unlimited budget, because it is a highly profitable search term for you that is driving most of your sales, dynamic bids – down only bidding strategy, and adjusting top of search (first page) by 20%.  

If you have a LIMITED budget, then make sure to only make an EXACT match campaign with this search term.

In the example above, this is my most profitable search term and this one campaign with this one search term is driving four sales per day.  The product itself sells about 150-200 per day on average for us and we have about 40 of these single search term campaigns that are each driving one to four sales per day. We only use dynamic bids – down only bidding strategy.  You can see our top of search is 100% and our product pages are 1%.  This is calculated using a formula, and you can find a whole article dedicated to this here.

How to mine your Amazon Search Term Report (Step by Step)

1. Download the Amazon Sponsored Products Search Term Report

2. Upload to Google Sheets

3. Organize and Consolidate Your Report

4. Delete All Keywords That Have Less Than 3 Orders

5. Separate Out Each Product in a New Tab

6. Find the 20% of Your Search Terms That Drive 80% Of Your Results

7. Watch Sales, Rankings, and Profits Soar

1. Download the Amazon Sponsored Products Search Term Report

After logging in to Amazon Seller Central, hover over Reports and click Advertising Reports.  

Pick Sponsored Products, Search term report, and put the date range back to 60 days.  After you have selected your options, click the yellow Create Report button. Then wait for it to populate and hit download.  

2. Upload to Google Sheets

Open a new Google Sheet.  Head to File and Import.

Click Upload and then Select the excel spreadsheet that you downloaded from Amazon Seller Central.

Insert a new sheet(s) and hit Import Data

3. Organize and Consolidate Your Report

Next we are going to delete all the columns that we will not be using.  The whole point of downloading and checking the search term report is to FIND NEW SEARCH TERMS TO SCALE.  Therefore we are going to be deleting most of the words on the search term report as well. 

The only data we need for this is:

• Campaign Name
• Ad Group Name
• Targeting
• Customer Search Term
• Impressions
• Clicks
• CTR
• CPC
• Spend
• Sales
• ACoS
• Orders
• Conversion Rate

4. Delete All Keywords That Have Less Than 3 Orders

Now that we have deleted all the columns that are not needed, let’s get rid of the search terms that have not made more than 3 sales.  

First click the square in the upper left corner to highlight the whole sheet.  

Click Data and Sort range. 

After that, click Data has a header row, sort by orders, from Z to A.

Highlight all rows that have fewer than 3 orders and delete them. 

5. Calculate Your Max CPC

Add 3 columns to the right and title them 

• Clicks/Order – This will be a formula of =SUM(clicks/orders)
  • Copy the formula down the entire column
• Max CPA (Cost per Acquisition) – This is your profit margin, which I use H10 to quickly calculate (leave blank for now)
• Max CPC (Cost-Per-Click) – This will be a formula of =SUM(Max CPA/(clicks/orders))
  • Copy the formula down the entire column
• Here is a spreadsheet to copy and paste these formulas

6. Separate Out Each Product in a New Tab

If you only have one product, this part will be extremely easy as you are done sorting into separate tabs.  But if you have more than one product, we want each product to have its own tab so we can find what search terms we can scale for each product.  

To do this, we will now sort by campaign name. 

Once in its own tab, label that tab with the product name.  

7. Find the 20% of Your Search Terms That Drive 80% Of Your Results

Now we are going to sort by Orders again, first from highest to lowest.  As you can see the majority of our sales are coming from ONE search term, but there are a few others that I will be isolating as well.  Two additional items to note:

Almost all of these search terms are making us profitable sales, but we are only going to isolate 3 search terms into separate campaigns.  If you have the budget to go after more keywords, then go for it.  

Going after your competitor search terms (cliradex and ocusoft) will cost you a lot more and most likely lead to unprofitable sales.  WAIT to go after your competitors until you have started to dominate the search terms that will drive more profitable sales.  

8. Watch Sales, Rankings, and Profits Soar

Here are the results of our eyelid wipes (if you have irritated eyelids or eyes check them out). The competition that we are going after are big name brands and pharmaceutical companies that invest a TON on Amazon, so we are trying to out maneuver them with this strategy.  As you can see, sales are increasing. 

But as you continue to mine keywords, your sales will continue to escalate past the competition.  

How To Structure Your Amazon PPC Campaigns for Success

• Single keyword ad campaigns
• Exact match to start (Scale campaigns)
• Broad and Auto to follow if budget allows (discovery campaigns) and upload negative phrase list ASAP
• Campaign bidding strategy – down only
• Top of search bid adjustment start at 20%
• Use Calculated CPC as initial bid

This is a repeated area from earlier, but I can’t emphasize the importance enough.  

Once we have pinpointed the 20% of the search terms that are driving 80% of your results (it is fewer words than you think), I want you to put EACH SEARCH TERM into a SEPARATE campaign.  

Worth repeating for clarification… One search term PER Amazon PPC campaign.  

Why do we want to do this? 

This will allow us to customize every single part of that campaign to that search term alone.  You can customize quite a few features of the campaign including budget, campaign bidding strategy, and adjust bids by placements.  A few quick recommendations to get started with this are an unlimited budget, because it is a highly profitable search term for you that is driving most of your sales, dynamic bids – down only bidding strategy, and adjusting top of search (first page) by 20%.  

If you have a LIMITED budget, then make sure to only make an EXACT match campaign with this search term.  

Exact match campaigns are the campaigns that allow us to scale.   

If your budget allows, you can start to use these same search terms to start discovering new search terms with broad and auto campaigns.  The key with broad and auto campaigns is to treat these as discovery campaigns only.  Use these to find more search terms to move into exact scale campaigns.  

DON’T worry about creating a negative exact match for these search terms that you are moving to exact campaigns.  We know a lot of people will say once you create an exact match campaign to put them as a negative exact match in the auto and broad campaigns that we discovered them in.  We do NOT do this as it is a waste of your time and the bids will probably be different and show up in different areas.   

In addition to that, keeping it in the auto campaigns allows you to show up on product pages that are related to that search term. 

Another note with broad and auto campaigns is to have a great negative phrase list to upload so you are not bidding on irrelevant keywords in your campaigns.  

We use only the down only campaign bidding strategy and haven’t found much success with the others.  We like to increase our top of search bid adjustment around 20% because top of search brings the most sales in about 99% of cases.   Finally, use the Max CPC that you calculated above for your initial bid.  

Step-By-Step Guide to Setting Up Your Campaigns

REMINDER…AGAIN: ONE SEARCH TERM PER AMAZON PPC CAMPAIGN AS AN EXACT MATCH

1. Click Create Campaign 

2. Pick Sponsored Products

3. Settings to use to SCALE

Name your campaign: EX_ASIN_SEARCH TERM

For Example: EX_B07LBJHST7_eyelid wipes

Daily Budget: Should be higher because this is the search term that is driving most of your sales.  Steal budget from your other campaigns and make sure this one DOES NOT RUN OUT!

Targeting: Manual Targeting

4. Campaign Bidding Strategy

We want to select Dynamic bids – down only and put Top of search (first page) to at least 20%.  

5. Create an ad group

I name the ad group the same since you will have ONE search term per campaign. You will only have this one ad group. 

Search for your product and add it. 

6. Targeting and Keyword targeting

Select Keyword targeting

Scroll down and select 

• Enter list
• Custom bid is equal to the Max CPC you calculated
• Match type of EXACT ONLY
• Put your search term in and select Add keywords. 

7. Launch Campaign

You don’t need to worry about negative keyword targeting because this is an exact match campaign.  

Finally select LAUNCH CAMPAIGN!!

Broad Campaigns

If your budget allows, repeat this process for a broad campaign.  You can start to use these same search terms to start discovering new search terms with broad campaigns, but be sure to upload your negative phrase list.

Broad match keywords allows Amazon to display your ad to individuals on a broad basis. This means that your keyword will be matched to search terms that not only match your keyword but are also related to your keyword. This might include synonyms, misspellings, and variations of your keyword.

Again, this will not help you scale, but discover new search terms to scale.

Action Items for Chapter 5

This chapter is where it all starts.  This is the strategy put into action that helped us and many others scale their Amazon PPC in less time while profiting more.  Stick to this strategy and give it at least an entire month.  Here are your action items for this chapter.

• Mine and organize your search term report
• Create single keyword exact match campaigns with the 80/20 search terms
• If budget allows, create broad match single keyword ad campaigns with the same 80/20 search terms
  • Upload negative phrase list to these broad campaigns 
• If budget allows, create an auto campaign for your best selling ASINs 
  • Upload negative phrase list to these auto campaigns

If you want support in this Amazon PPC journey, this is where I can help. 

• This training comes from my book, Survival Guide to Amazon Ads, on paperback and on Kindle. Support this free training by purchasing it!
• Doing under $25k/month in revenue? Master our free Amazon PPC Masterclass.
• Doing over $25k/month in revenue and want Amazon PPC done for you? Apply here.

The post Chapter 5 – A Simple Amazon PPC Strategy for Scaling ALL your Products appeared first on Sales Funnel HQ.

What if I told you there was a way that you could DOUBLE your conversion rate overnight?

Would you believe me?

I didn’t think so. 

But there is, and we use this strategy before EVERY big sale event. 

With Black Friday and Cyber Monday coming up, you will want to run this for 1-4 weeks BEFORE Black Friday, then on Black Friday, stop it and watch the sales flow in. 

What is it?

A Massive Coupon. 50% or more

Why do we do this? 

People browse and wait instead of buying, leading up to significant sales events like Black Friday, Cyber Monday, etc. That is why most sellers sit on the sidelines and wait until those big events. But this provides you with an opportunity to go all in. A big coupon with aggressive PPC will pump up your sales, conversion rate, lower your rank just before those significant events. Then, just before the sales event, reduce your coupon to just a few dollars.

Here is an example of this strategy in action:

How to create a coupon

1. Go to seller central. In the menu, select advertising → coupon

2. Create the coupon
3. Add ASIN, then add the product.

4. Select percent off discount → insert 50% or more → budget to a high number 10,000+

5. Create coupon title → select all customer → Insert date range

6. Submit coupon

Action Items

1. Put a 50% coupon and turn up your Amazon PPCfor 1-4 weeks before a big sale like BFCM, Prime Day, Christmas, New Years, etc.
2. On the day of the event/season, turn off the 50% coupon and put on a smaller $1 – $2 coupon.

The post Double Your Amazon Conversion Rate OVERNIGHT with Amazon PPC and THIS… appeared first on Sales Funnel HQ.