Unbounce vs Clickfunnels | Comparing Two Giants In The Sales Funnel Industry
If you are in the market for a landing page software, you might be interested in comparing Unbounce vs Clickfunnels. Unbounce is a landing page software that was created in 2011, while Clickfunnels is a competitive software that was launched a few years later. The two software programs vary in their features and pricing.
You know your online business could benefit from a landing page builder but what software should you choose? You might be leaning in the direction of Unbounce or Clickfunnels but are still on the fence of which one to start with. Choosing the right marketing tools can be expensive and time consuming.
The online business world is super competitive so it is wise to invest in landing page software. You have to create campaigns that are engaging, smart, witty, and SEO compliant. This landing page and sales funnel software will pay for itself if you can utilize all it has to offer. You will also need to diligently update the software templates, copy and images if you want to continue to improve your conversion rates.
Even though you would rather be spending time running social media ads, writing sales copy, or doing A/B testing, you will want to weigh your options before you commit to signing up for a landing page builder.
If you are currently considering a landing page software, check out the comparison below to see which one is right for your business.
The Rise of Landing Page Software: Unbounce vs. Clickfunnels
When Unbounce was released in 2011, it was the first software to create landing pages for people who owned online businesses but did not know how to code or design webpages. For the first time, a business owner could have complete control over the look of his landing pages without being tech savvy.
Shortly after Unbounce was released, three other companies would put out similar software. The three software companies included Instapage, Leadpages, and Clickfunnels . While each of these software options offers their own benefits, we will be comparing Unbounce to Clickfunnels .
Unbounce is good at creating front end landing pages, while Clickfunnels is a better overall software.
One of the best tools that Unbounce features is the Dynamic Text Replacement tool. It lets you match up keywords to your landing page copy in your PPC (pay-per-click) campaigns.
When you receive a click on your ad, you can copy the headline to the ad. This helps your visitors have a professional, stream-lined experience.
Along with SEO and keywords, you can also add metadata to your landing page. With SEO, keywords and metadata, you will rank higher with Google.
Another feature that Unbouce gives you is Convertables. Convertables gives you the option to create sticky bars and overlays. Overlays on your landing page allow you to have pop up call to actions throughout your page to engage the reader. You can also set up overlays to pop up when your visitor is leaving the page to entice them to keep reading and stay on your landing page. This will help you automatically make your sales pitch one more time. Overlays are already set up for you to immediately use or you can choose to customize them to match your website’s theme or copy style.
Sticky bars drawn attention to all of the products or services you have to offer. They are bright forms with the purpose of increasing conversions. Sticky bars can even be responsive in a mobile version to target those who use and shop on their mobile phones.
Unbounce easily integrates with the web’s leading email platforms such as AWeber and MailChimp, and it is also compatible with WordPress and Google Analytics. To understand the differences between Unbounce vs Clickfunnels, continue reading to learn what Clickfunnels has to offer in comparison.
ClickFunnels vs. Unbounce
Clickfunnels was created to help entrepreneurs run a successful business without spending all of their time building pages to close the sale. Clickfunnels prides itself on providing a convenient software that ensures menial tasks will be done professionally and efficiently. That’s why Clickfunnels does all the work for you. No need to spend hours learning how to code and design websites. Clickfunnels even expands beyond landing pages, helping you create webinars, membership sites and more.
This gives Clickfunnels an advantage over Unbounce if you ready for the next level. Instead of just a landing page, Clickfunnels includes opt-in pages, sales pages, email autoresponders and order forms. All of these advanced features come with pre-setup templates for plug in play. If you are tech savvy, you can re-design or customize any of these templates for a personalized touch. Clickfunnels allows you to easily add or remove videos, text and taglines or even move them to a new section.
If you are an advanced online seller, Clickfunnels has one of the best payment systems. You can easily downsell and upsell and process payments directly on your sales pages.
Just like Unbounce, Clickfunnels integrates with the majority of major email marketing providers. However, if you have not joined an email provider or prefer not to sign up and pay for such a service, Clickfunnels has that covered too. They provide their own email provider with your monthly package, which enables you to create autoresponders to help you increase your sales.
Top Related Post: Clickfunnels Examples
What is a Landing Page?
Before we dig deeper into Unbounce vs. Clickfunnels , let’s go over some basics… like what is a landing page in the first place? If you run an online business, chances are you currently use landing pages or know you need to start using them to increase sales. Landing pages help you gather email addresses and turn subscribers into customers. Landing pages need a simple call to action that makes the viewer want to click. A landing page should be the first stage of your sales funnel. The landing page needs to look professional and correctly link to additional pages that will increase sales and help grow your online business.
Unbounce vs. Clickfunnels Landing Page Builder Features
When choosing a landing page builder, it should make your life easier by automating certain tasks. It should be able to drag and drop features in the landing page and provide fully customizable templates to meet your needs. The software should integrate with popular email marketing tools, so you can save even more time by linking them together. It should also integrate with your existing CRM (or the CRM you plan to use in the future) and universal marketing tools like Zapier and webhooks.
Both Unbounce and Clickfunnels both provide landing page templates that will put your sales pages in front of your competition. If you are looking for simple landing pages, choose Unbounce. If you are looking for a complete marketing package, Clickfunnels has more options.
What is a Sales Funnel?
A sales funnel starts with a landing page and provides additional web pages that turns your website visitors into leads. It is not only meant for your visitors’ email addresses but can also collect credit card information, take product orders, and even offer your visitors freebies for their interest.
A sales funnel can also be called a marketing funnel. Sales funnels can be a single landing page but can also be a network of intricately linked pages that lead the visitor on a journey and provide multiple sales opportunities.
Top Related: Salesfunnel Examples
How to Build a Sales Funnel
There are infinite ways to build a sales funnel, but the most important thing to consider is how to make the sales funnel as successful as it can be. It does not matter how many hours or words you put into a sales funnel. If your audience does not respond, you will not make any sales, and you just end up wasting time and probably money too. Check out the following ways you can create a sales funnel that will have you making conversions in no time.
If you are interested in building an advanced sales funnel, Clickfunnels should be your software of choice. The dashboard has the following options: Launch Funnel, Membership Funnel, Webinar Funnel, Auto Webinar Funnel, Sales Funnel, Optin Lead Capture, and Custom Funnel.
The Easy Way
Everyone wants to take the easy way, am I right? The easiest way to build your first sales funnel is to ask your email subscribers what they are currently struggling with. If you do not understand your customers’ problems and hang ups, you will not be able to provide them with educational information. This is what keeps your readers coming back, so make sure you take the time to get to know them. You already have the knowledge to help them, so it would be helpful to know what information to provide them with.
Once you know what your customers are struggling with, narrow down the topics to the most popular or asked for issue. Using this issue will further engage your subscribers and reach the most people. More than likely after your fix their most pressing issue, they will come back to you when they have additional questions.
If you are having problems getting responses, consider incentivizing your email list with a freebie in return for their responses. Everyone’s time is equally important and providing them with an incentive will not only help your reputation but help them to see you are not all about sales and care about their current struggles.
Start a Facebook Group
I know what you are thinking… you’re already overwhelmed, now you have to create your own group on Facebook. The short answer is yes.
Creating a Facebook group is just as beneficial as creating an email list. It provides your members with an exclusive community of people who want to learn from you and learn from each other. It is a great place to poll your fan base about struggles or just ask in general what topics they would like you to focus on.
Once you have a decent sized email list, you can even create a Facebook group that is exclusive to the people that buy your eBook or niche course. Having a Facebook group with a limited number of people is a great way to interact on a more intimate level and grow relationships. People who feel like you are a friend will be more likely to trust you and purchase goods and services that periodically increase in price.
The Stages of Sales Funnels
There are four main stages of sales funnels: read magnet, lead magnet, intro offer and main offer. It is important to master each one of these stages in order so you can get the most return on your time and money. If you can master each stage, you will not only run a sustainable business but garner lifelong relationships with your customers.
If you compare Unbounce vs Clickfunnels, you will find that while both software programs have sales funnel capabilities, it is far easier to use Clickfunnels to setup a landing page with a sales funnel.
See Also: Clickfunnels Alternatives
Once you have your popular topic chosen by your most avid readers, you will need to start mapping out your sales funnel.
You will need to take some time to really engage the reader and help them fix their biggest struggle. If you do not do your research and offer your reader surface knowledge or information, they can find with a simple Google search, your sales pitch will fall flat.
Really research the topic that you have chosen. How can you better the posts that have already been done on the topic? How can you update the information so it is relevant today?
Not sure how to write about the topic? Are you more comfortable in front of the camera? Always choose the method that will engage the most readers. It is important to be passionate and authentic if you want to build a deep relationship.
If you put your heart into your content, it will sell itself. Even if you are not the top authority on the issue you are trying to solve, if you provide the information with clarity, your readers may like it so much that they share the content with their friends. Everyone dreams of a viral post that will skyrocket their email list and website traffic.
While you are researching the topic, you want to help your readers with, consider making your blog post or other media into a how to, an easy to understand list or even a case study or yourself or a fellow online business owner.
Once you have solidified your read magnet, you will want to think about how to transition to a lead magnet. The next part of the process is taking this information that is valuable to your readers and creating a comprehensive product that you can sell.
While the read magnet is free, it should leave your readers wanting more. It should transition them into a sales opportunity to fix their problem quicker or for their specific case.
The goal of the lead magnet is to get people to opt in for whatever information you are selling. You will need to sprinkle your post or other media with opt-in links.
Opt-in links are super important in all of your posts. This call to action gives the reader an easy way to connect with you, without digging through your website to join an email list or grab a freebie they heard about on social media.
With opt-in links you can collect email addresses. These addresses make up your core list. This list can be emailed over and over again whenever you have a new product, service or sale. Having access to a strong growing email list is the foundation of a successful online business.
You can also add opt-in links to your email newsletter, Facebook group, social media, vlogs, ads, or even a guest post on a high-traffic website.
Getting people to your lead magnet is key. Your lead magnet should be clear and concise. Everyone is super busy these days and does not have time to read a long eBook or catalog a ton of PDF files.
Write a blog post that is sprinkled with opt-in links and provides information that the reader can easily skim, act on and finish in one sitting.
If you are not sure what to use as your lead magnet, consider the following resources: checklists, a webinar replay, printable, online course, blueprints, and more.
Once you have created a lead magnet that gets people to opt-in to your mailing list, you can move onto the intro offer. Congratulations, you have created a sales funnel that people find helpful. This is one of the biggest hurdles of marketing funnels.
Marketing professionals often refer to the intro offer as the “tripwire.” The intro offer is a low-cost product or service that you extend to your new email subscriber.
A brand-new subscriber is not ready to shell out hundreds of dollars to someone they barely know. But if you can solve their current problem (that just happens to be a problem that a lot of other people are having), they are more likely to not have a problem throwing a few dollars your way.
This intro offer has to be relevant to your read and lead magnets. If it does not flow with the information they have been reading, they will get confused and the conversation ends. Once your reader is no longer engaged it is very hard to get their attention again. Make sure what you are offering makes it very hard for them to say no. It does not have to be innovative but it does have to solve their problem.
Keep in mind that the intro offer should be ten times the value of the read and lead magnet. The product or service should be under fifty dollars so there is little hesitation for the reader to make an impulse purchase. Think of it more as building a relationship than padding your wallet. Always thank the reader for opting-in before you start your sales pitch.
Example intro offers include: eBook, lesson plans, consult calls, $1 trial, or free graphics.
If your sales funnel tends to stop at the intro offer, you will want to consider changing your paid offer or offering additional content to your paid offer to make it more enticing. You will need to fix this step and improve engagement before deciding on your main offer. If your intro offer does not convert, people will not see your main offer. And if people do not trust you with their fifty dollars, they will not trust you with hundreds or even thousands of their hard-earned money.
Once you have mastered the read magnet, lead magnet, and intro offer, you have successfully built trust and interest in your reader.
If a subscriber is willing to spend fifty dollars on one of your intro products, it is time to transition them to a main offer. A main offer will be considerably more expensive and offer your subscriber multiple items that will either solve their problem or further their education on the issue.
A main offer should change a person’s life for the better and provide you with a sustainable income for your time and expertise.
A few ideas for a main offer include: live event tickets, one-on-one coaching, monthly subscription, bootcamp, or even a physical product.
Once you have your main offer idea in mind and you have worked out all of the details of how you are going to present it to your audience, you will need to promote it. If no one knows about your awesome product or service, you will not receive any compensation for your time and knowledge.
You can market a main offer several different ways. You can send out an email to your subscriber list, and you can even host a live webinar that builds excitement and relationship.
Optimize Your Landing Page and Sales Funnel
If you want your landing pages and sales funnels to stand out in a crowded niche, you will need to optimize them. Using a sales specific software can help you optimize your funnels with little work on your part.
It is important not to use your main webpage as a landing page. Create a separate URL for each sales campaign, so you can track each campaign with proper analytics. This will help you with A/B testing and allow you to properly improve your future campaigns.
Creating a separate page for each campaign allows you to personalize each campaign to your reader. The reader sees only what they came for and you will increase sales by tailoring this information in a clear, concise way.
Yes, you will end up with a lot of landing pages if you make one for every campaign, but the time you put in in the beginning will pay off in the end. The leads you generate from each landing page will help you segregate your email list and provide specific offers to the groups of people who truly want to see them and make a purchase.
Both Unbounce vs. Clickfunnels offer easy to edit customization to optimize your landing pages. It’s as simple as clicking on a section to edit. Type in your custom text or add pictures and video. Unbounce has over 1,900 pictures you can drag and drop into your landing pages. This is a great option if you do not have original photography or are selling a general service that does not need specific photography.
The software is very intuitive, even for those that are not tech savvy. It also allows you to edit text and button colors, and you can even setup the SEO right in the software.
Landing Page Call to Action
Each landing page should have a single call to action (CTA). Although you can place this same link in your lead page several times, every link on your landing page should go to the same sales page. If users can go to different pages with every link, they may become confused and not make a purchase.
Especially if you are trying to sell a course for hundreds of dollars, do not include a link to your free webinar on the landing page. More than likely the reader will just sign up for your free webinar and decide not to purchase your course. Even though they may eventually purchase after earning your trust, you could have made a sale much faster and convinced them of your expertise by leaving out additional links.
Your landing page should load quickly, be free of errors, and be responsive on multiple devices such as laptops, tablets, and mobile phones.
It is important to focus on the middle of your funnel with the users you already have instead of always trying to get new leads. Your current subscribers have a vested interest in your business and are more likely to convert than cold leads. Take some time to dig deep and find out what your readers really need. That information will help you build your entire funnel and improve your current conversion rates.
Of course, you do not want to build all of your landing pages manually. Building each campaign manually would take hours and require programming knowledge. Choosing Clickfunnels provides you with easy to customize templates that look professional. Clickfunnels integrates with MailChimp, PayPal, ClickBank, and many more.
Clickfunnels also allows you to take advantage of additional features such as a built-in autoresponder called Actionetics. This autoresponder is the best on the market. It collects all the detailed data from users who opt-in through your sales pages. The best part is that this feature is included in the monthly fee. Clickfunnels also has the option to use an integrated cart system that keeps track of all of your online orders. Once you find success in your online product or service, Clickfunnels allows you to add a membership site too.
How Much Does It Cost?
Unbounce and Clickfunnels pricing varies based on the number of features you need and how you choose to pay (monthly or yearly). Both Unbounce and Clickfunnels have free trials available that allow you to try before you buy, which is a good option if you are still unsure which software will meet your needs the best.
Unbounce basic (Essential plan) starts at $79 dollars per month. You can upgrade to the Premium plan for $159 dollars and Enterprise for $399 dollars a month. The Premium plan adds client sub-accounts and more landing pages, while Enterprise gives you access to all of Unbounce’s features.
Clickfunnels has two different plans. The basic plan is $97 dollars which includes 100 landing pages, 20 funnels and 20,000 visitors per month. The all-inclusive option is the Etison Suite. The Etison will run you $297 dollars a month which gives you unlimited access. The Etison is a good value if you are exceeding the basic plan on a regular basis.
If you are comparing the pricing of Unbounce vs Clickfunnels, you will find that Clickfunnels lacks an intermediate option. If you find yourself needing the mid-range features, you will financially benefit more from going with Unbounce .
However, if you are ready to grow your business fast, we would recommend going with the Clickfunnels software. It has the most features and integrations for the cost. You have to put money in to churn out a profit. Clickfunnels has all of the tools you need to grow a successful online business.
Conclusion to Unbounce vs. Clickfunnels
If you are reading this article, chances are you are serious about choosing a landing page software that will help automate some of the tedious tasks of your online business. Unbounce and Clickfunnels are both worthy options when considering all of the features they provide for the cost.
If you are serious about landing pages, you should sign up for a trial of both software programs. Take some time to dive into both software programs and decide for yourself which one is easier for you to use and which one has the features you need to grow your online business. You can even write out a pros and cons list of Unbounce vs Clickfunnels before committing to your new everyday software.
Manually building landing pages and sales funnels is a tedious job. You should consider paying a monthly fee for a landing page and sales funnel software so you can automate your sales pages on your website. The more sales pages you can produce, the more sales opportunities you can create to generate genuine passive income.
If you are not tech savvy and are looking for a software that is the easiest to use, we recommend going with Clickfunnels . Although Unbounce has similar features, Clickfunnels is very intuitive and will give you more options for optimization.
Clickfunnels also has its own auto-responder, which will save you time in the long run. Autoresponders help increase your sales and help you get to know your customers.
Clickfunnels gives you all the tools you need to create custom landing pages and sales funnels. While some people pay for separate membership fees for autoresponders, designers, copy writers, and programmers, Clickfunnels provides all of the above for one monthly cost.
Once you have chosen your software, you will want to poll your email subscriber list to see what problems they are currently facing. Once you have narrowed down the largest issue at hand, you can begin the process of creating your content for both your intro offer and your main offer.
Your intro offer should provide more value to the reader than your opt-in freebies and should be priced under fifty dollars. This intro offer is meant to solidify your reputation as an industry expert and wow the customer of your generosity of knowledge.
Once you have convinced your subscribers to hand over their hard-earned money for your intro offer, you can begin to entice them to purchase your main offer. Your main offer should provide your customer with information that could change their life. This change might be in financial gain or allowing them to save time in a mundane task.
If you can successfully get a customer from your read magnet to your lead magnet, and then to your intro and main offers, you have mastered the art of a sales funnel. You can now create multiple lead pages and sales funnels that will entice your valued customer to purchase more.
By comparing the features of Unbounce vs Clickfunnels , you can collect your lead and sales data all in one place. The more you automate your online business the better. By integrating analytics into your sales campaigns, you can complete A/B testing, segregate your email list to send them only the offers they truly want to purchase and keep your online business organized. Which software is right for your online business?
FAQs about Unbounce vs. Clickfunnels
Does ClickFunnels replace Infusionsoft?
The simplicity of Clickfunnels and the pre-built funnel templates it offers makes Clickfunnels so easy to use. Infusionsoft, on the other hand, is a bit tougher to grasp and does not have as many features as Clickfunnels. We believe that yes, you can replace Infusionsoft with Clickfunnels, especially if you have a smaller team.
Does ClickFunnels work with Mailchimp?
Yes, Mailchimp does integrate well with Clickfunnels and you can use them to create both landing pages and autoresponder email campaigns to grow your list.
How much is ClickFunnels?
Clickfunnels has both a $97/month option and a $297/month option. Both of these are great and the biggest difference is in the number of sales pages and funnels you’re able to create.
Does ClickFunnels have a CRM?
CRM stands for Customer Relationship Management system. Clickfunnels is not a CRM, but it does have the ability to have a CRM included in its upgraded Etison plan. This CRM is called Actionetics. If you decide to go with the Startup plan, you can integrate Clickfunnels with other CRMs available on the market.
What is the difference between Leadpages and ClickFunnels?
While Leadpages is a specified landing page application, Clickfunnels is a fully integrated software system that includes funnel builders, landing pages, and it allows you to easily manage everything from capturing leads to gaining the sale.
What is the best landing page software?
There are so many great landing page softwares out there, but we love Unbounce and Leadpages.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels . The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.