Amazon Sponsored Products | Simplifying The Anatomy of A Profitable Campaign


Putting up a product on Amazon is only half of the struggle. After all, there is no sense in having a product if you cannot sell it. When this happens, setting up an Amazon Sponsored Products advertisement might be a concern of yours. Running a sponsored ad campaign on Amazon is something which can do wonders for your business. Best of all, it’s simple.

On this page, we will break down how Amazon sponsored products work, guide you through with setting them up, the many reasons to use them, and all other information you need to know. Finally, we’ll leave you with some tips that’ll help along the way.


What Are Amazon Sponsored Products?

You have probably already seen Amazon sponsored products while shopping around on the website or while looking at some of your competition. To put it plainly, Amazon sponsored products are those which receive a special position in search results.

There are many things that you need to learn before using Amazon Sponsored Ads. Although they may seem like a task which is easy, perhaps experience has probably taught you differently by this point. Let’s break things down 1-by-1 about amazon sponsored ads first.

amazon sponsored products

Why Use Amazon Sponsored Ads? 5 Reasons

Whether you choose to set up some Amazon Sponsored Products Ads or Headline Search Ads, knowing what you are getting yourself into is important. After all, there are many different ways that you can advertise on the internet. Why even choose Amazon Sponsored Ads?

If you need an online platform to sell your products, Amazon has really come out as one of the best methods of doing so, as over 45% of all online shopping occurs there. Here are 5 reasons why you Amazon Sponsored Ads is still perhaps the best online product sales tool.

1. Expand Your Sales and Reach

Unless you own a viral website of your own which also happens to be one of the world’s most widely used products sales sites, there will simply be no harm by increasing your visibility. With an Amazon Sponsored Ad comes the ability to increase your chance of sales.

Of course, no amount of advertising will sell a product that simply won’t work. If you are trying to sell a product which doesn’t work, isn’t in demand, or to put it plainly, sucks, you should expect never to earn a dime after placing up some Amazon Sponsored Ads.

2. Only Pay When Ad is Clicked

Why place up an advertisement if there isn’t even a chance that your product will get any views? Well, Amazon has already thought about this dilemma long before you. Since you never pay a dime (or cent) until somebody clicks on your product, your money will never solely be ripped away.

Don’t get this confused here. There is always an inherent risk of placing an advertisement. You should never decide to run any sort of advertising Amazon Sponsored Ads campaign without a wonderful product that simply needs exposure.

3. Very Simple to Set Up

Amazon Sponsored Ads are designed in a manner that it would be difficult for the average person to quickly navigate it on their own. Of course, the difficulty of setting up Amazon Sponsored Ads is getting other variables fulfilled. Like keywords.

4. Instantly Expand Your Sales

Let’s go back to a very basic point. You need to have a great product which so happens to have a small audience for the greatest results. In any case, the beauty of Amazon Sponsored Ads is that they allow your wonderful product the instant platform for success.

Imagine how you shop on Amazon, if this even applies to you in the first place. More than likely, you will immediately consider results that are placed high. If not, you will at least glance at them and consider them. Higher consideration rates equal higher sales rates.

5. Access Customers Which May Return

Those who want a build a brand will probably choose to use both types of Amazon Sponsored Ads. Headline Search Ads, for example, allows customers who click on your advertisement to immediately navigate to a customized brand page.

If you want to build a brand on Amazon, it comes from having a cult fanbase. You should never expect a cult fanbase to come about overnight. In fact, it may take years of building, sweat, tears, and dedication. Nobody said that building customers is easy.

Amazon Sponsored Ads: Two Major Types

First of all, there are two main types of Amazon Sponsored Ads. On one hand, we have Amazon Sponsored Products, and on the other hand we have Headline Search Ads. Both of these different types of advertisements are very distinct from each other.

Before you place your first ad, it’s important that you know the difference between these two ads. If you have struggled with your results so far, it may have something to do with the type of ad that you selected. Make sure to note the similarities and the differences,

Amazon Sponsored Ads Type #1: Amazon Sponsored Products

Amazon Sponsored Products are unique from Headline Search Ads in just a few ways. Since they are both placed in an entirely different location from the other advertisement, there is an inherent perk to having them both. However, here is a bit more detailed look inside both types of Amazon Sponsored Ads, starting off with Amazon Sponsored Products.


Display in Normal Search Results

Since Amazon Sponsored Products will show up in normal search results, many people won’t even notice that your product is an advertisement at all. This is an inherited feature of Amazon Sponsored Products which isn’t offered by Headline Search Ads.

Related: What is a Sales Funnel?

Having an advertisement location which is placed right in with a normal search also will help make your product appear higher than what it normally would. Of course, a little bit of prestige will also help gain this attribute in the long run. Whenever you are lacking in sales, try boosting your search results.

Show up with Relevant Keywords

With just about any sort of online marketing, a little knowledge of how search engines work. Firstly, it’s not as if there is some sort of universal cheat code that will generate the most sales. You need to research keywords and fight the closest thing to it.

Although Amazon used to publish keyword information, these days are over. With the growth of the platform and its mainstream success, perhaps they thought it would level the playing field. In any case, make sure to publish your Amazon Sponsored products ad with relevant keywords.


A huge benefit of the Amazon Sponsored Products campaign is that you only have to pay when you receive a click on your product link. In other words, you don’t pay a dime until you have somebody looking at your product and considering it as a purchase.

Although this pay-per-click may not be as elaborate as the Headline Search Ad’s features, it is great for people who want to highlight individual products. Since many people simply have a product or two that they want to launch, they will prefer Amazon Sponsored Products solely for the ability to quickly boost product views.

amazon sponsored ads

Amazon Sponsored Products: 5 Reasons to Use Them

If we haven’t made some of the benefits of Amazon Sponsored Products clear, then perhaps we should spend more time doing so. After all, many of you are here to receive some insight on successfully running an Amazon Sponsored Products campaign.

Before we take a harder look at Headline Search Ads, let’s start by breaking down 5 reasons you might prefer to use Amazon Sponsored Products instead of Headline Search Ads. Keep in mind that the following points will illustrate the inherent differences between the two types of advertisements.

1. It Isn’t Immediately Clear You are an Advertisement

Think of things this way. When you see an advertisement, your first instinct may be to scroll down. Regardless of where the advertisement comes from, many people simply despise advertisements in the first place. This is the benefit of making it unclear that you are even an advertisement.

Don’t get things confused here, though. There will still be an indicator that you are an advertisement. Those who look closely will still notice you. Regardless, having an Amazon Sponsored Products account will help you to be in normal search results without being an obviously paid slot.

2. Boost Your Search Results and Be Seen

Naturally, it can be hard to instantly be visible on Amazon. Especially if you are a new product or brand. However, those with products that are inherently good will still be able to get top search results with an Amazon Sponsored Products advertisement.

Once you start to get more sales, organic search results and purchases will come a lot more easily. Those starting out, though, will have very little room to start. In fact, you will have big shoes to fill when you start your Amazon Sponsored Products venture.

3. Help Sell Individual Products

Selling individual products, rather than promoting a brand, is a large focus of the Amazon Sponsored Products system. Many people who want to sell on Amazon start with a product or two. The idea may be to simply get a start selling products before they can upgrade their catalog.

Before you have an entire brand catalog, complete with several different products and categories, you need to start somewhere. Even the largest companies start from humble beginnings. Amazon Sponsored Products advertisements help you to boost your individual product sales.

4. Only Pay When Somebody Looks at your Product

As we have briefly discussed, a wonderful feature of Amazon Sponsored Ads is that you won’t have to pay before you actually get a shot at success. With an Amazon Sponsored Products advertisement, you can be sure that you will receive a view and consideration before you pay for the ad.

The benefit of Amazon Sponsored Ads is that they give you your money’s worth. After all, what you want is a little bit of exposure. With the right level of exposure, purchases will come. You should always be making strides to improving your product and service so that organic sales keep coming afterward.

5. Boost Your Product Ranking Quickly

Many people who search for products on Amazon will look at the product rankings. If you haven’t yet seen them, then you need to understand how this works. When you categorize your product, you will start to be ranked according to the success of your product.

For example, if you sell a lot of laptop computers, you will soon find yourself in the Best Sellers section. If this occurs, you’ll appear in more organic search results, and accordingly, sales should increase. To boost your product rankings quickly, though, you can do an Amazon Sponsored Products advertisement and get some quick sales.

Amazon Sponsored Ads Type #2: Headline Search Ads

Headline Search Ads are another type of advertisement on Amazon which comes with its own set of perks. Since they are both unique in their own ways, similar in certain ways, and both come with a set of benefits which are great for businesses with diverse needs.

For example, sometimes you want to promote a single product, other times you will want to promote your entire brand. Those trying to build consistent customers will, at the time, choose the latter. Although there are times where individual sales are important, so is brand awareness.

Create a Customized Page

By making a Headline Search Ad, you will appear on the side when somebody searches for similar items. Advertising more than one product, then, is very simple when you create a Headline Search Ad. However, at the same time, you won’t be in normal search results.

Personalized Brand Preview

If you just started a brand catalog, it is time to start finding your cult following. Those with a wonderful brand idea, logo, and products will have no problem finding a fanbase with the right level of exposure. Of course, there are also many other factors in creating a successful brand.

Those who want to build a brand and already have their products ready to go will likely choose to set up a Headline Search Ad. This will give them the exposure they need. However, as stated, remember that this exposure is not as “front and center” as what you would receive from an Amazon Sponsored Products advertisement.

Relevant Keywords Are Crucial

Keywords are important for just about any sort of online marketing. This definitely holds true for Headline Search Ads. With the right keyword selection, you can also boost the results of your advertisement. This particular set of advertisement also shows up when people search for similar products. As a result, categorizing your products correctly with the right keywords is crucial.


Similar to what you receive from Amazon Sponsored Products, a Headline Search Ad might help you get some product views. However, this isn’t to say that you won’t also receive the next best thing. What you do receive is a view of your entire customized brand page.

This means that those with several excellent products may even get more than one purchase. Customers can either visit individual products, or your entire brand page. This depends on where they click.

Headline amazon sponsored ads

Headline Search Ads: 5 Reasons to Use Them

It is important that you conduct proper research before running any sort of advertising campaign. If you are still a little confused about the benefits that come with Headline search ads, let’s make sure that we clear up all of the unique benefits that come with them.

Related: Clickfunnels vs. Leadpages

To help those who are on the fence between using Amazon Sponsored Products Ads or Headline Search Ads, we will now illustrate 5 distinct reasons why you should consider using them. Keep the various perks of Amazon Sponsored Products advertisements in mind while reading these.

1. Advertises Much More than One Product

The inherent purpose of using Headline Search Ads is the fact that you can advertise much more than just one product. On the contrary, you can start to build your brand’s page by showing a variety of products. This will give people a preview of your products, brand, and what you stand for.

Those who want customers to return again in the future without a prompt from an advertisement will definitely prefer the have this type of advertisement. After all, sometimes just letting people know that your brand exists and that it sells high-quality products is good enough.

2. Allows you More Creativity and a Better Ad

Unlike an Amazon Sponsored Products advertisement, Headline Search Ads give you the ability to customize your advertisement a tad more. With a little more creativity comes an increased chance to leave a positive impression on those who may turn into your clients.

3. Can be In Different Parts of the Search Results Page

Don’t get confused here. This isn’t to say that you will show up in normal search results. The difference here is that your advertisement will be much more clearly that. An advertisement. However, those with excellent products know that visibility is a crucial factor too. With a Headline Search Ad, you may be at the top, bottom, or far right of the results. You will have an entire banner that you can customize and create.

4. Customers Can Click Products and Brand Page

In addition, you can put in your brand logo, a custom message, and three products. When a customer sees your ad, then, they can click on any of these. This means that you might receive a product view, a view of your custom brand page, or a simple impression.

Of course, even being seen is important for your brand’s success. It puts your logo and brand into a person’s mind. The next time they see you they might even decide to purchase from you.

5. Wonderful for Established Brands

Those with a name which is already recognized and known by a certain group of people can have wonderful results using Headline Search Ads. Imagine yourself, for example, scrolling through laptop computers and then seeing your favorite brand from your childhood pop up. Perhaps you forgot about them. In any case, established brands which advertise this way can easily convert more sales too.

Amazon Sponsored Ads: The Art of Choosing the Category

Choosing your category on Amazon is something which is an art. Actually, to put things in a better way, it is something which should be taken carefully and with the most caution possible. After all, choosing the wrong category for your product can have detrimental effects on your sales.

For example, imagine putting a laptop computer into the cell phone section. Sure, Amazon is a smart enough system to figure out a problem like this eventually. However, time is one of your biggest assets. As is the money that you use on your Amazon Sponsored Products campaign.

Study the Categories

Before placing your product advertisement, you need to place it in the right category. Amazon already has a very detailed list of product categories. Learn these categories. Find the ones which fit the products that you wish to sell. When the time comes, put your products in the right categories. Advertise in the right section. Hopefully this went without saying.

Play by the Rules

Amazon, like many aspects of life, has a certain set of rules that you need to follow. Those who sell goods on the streets, for example, may need to apply for a license. Similarly, Amazon doesn’t always allow the Average Joe to post up products or an advertisement. On the contrary, there are sometimes various rules you need to follow. Here is a snapshot of some of these rules

Many Different Profitable Categories

Remember that with the right product and a level of demand, the category that you sell on will be less as relevant. Let’s say you want to sell a laptop computer. Putting this laptop category into as many relevant categories as possible is important.

This can be done by direct category labels, keywords, product descriptions, and so on. Remember that Amazon works like a search engine. With categories, keywords, and all the different ways to label your product, remember to be a part of many relevant categories as possible.

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Selecting the Type of Campaign

The type of campaign that you choose to advertise your product will have far-reaching effects. In fact, it can make or break the entire success of the product itself. As a result, it’s important that you know the strict differences between automatic targeting and manual targeting campaign.

Automatic Targeting

Automatic targeting is perhaps the best option if you are either new to Amazon Sponsored Products ads, or simply want to let the system take care of things for you. This means that you can worry a tad less about the keywords and simply set your bid.

Of course, this is wonderful for people who are worried about keyword research. This isn’t to say that you can’t avoid this process altogether, though. For best results, start with an automatic campaign before even trying a manual targeting. Here are some of the best perks and setback of using automatic targeting.


  • Those who need help placing ads.
  • Little-to-no experience with their target customers.
  • Much easier and efficiently placed.
  • Assistance from Amazon.


  • Less precision.
  • Difficult to say who will be targeted.

Manual Targeting

Manual targeting is best for those who know the ropes of Amazon. This is the campaign which is best for people are already widely familiar with how a successful advertisement campaign on Amazon words. In fact, people who use manual targeting ads successfully probably don’t need much assistance.

To run a successful manual targeting campaign, you will need wonderful customer analytics. In fact, you need to know your potential customers so well that you know what they search on Amazon before they even search for it. This is something called keyword research.


  • Those with wonderful analytics.
  • Excellent background research.
  • Have tried and failed numerous times.
  • You know your keywords.


  • Require excellent keywords.
  • Harder to set up.
amazon products ads

Amazon Sponsored Ads: Researching & Choosing Your Keywords

Keywords are one of the most important parts of most successful online sales. In fact, regardless of what type of advertisement you want to run, who your customers are, what type of product you want to sell on Amazon, a healthy dose of keyword research will be necessary.

Finding the Best Keywords

Getting the right keywords is something that requires careful consideration of many different factors. For starters, you will need to assistance of a tool like Google Keyword Planner, or another similar premium tool which will help you find keywords which will be successful.

Some Things to Consider:

  • Number of Searches (the more the better).
  • Keyword Popularity.
  • Keyword Competition.

Typically, having a keyword which has a high search volume, is considerably popular, yet isn’t very competitive is the sweet spot. Of course, you might not find a keyword with a high number of searches and without any competition. The idea here is to be strategic and find a nice balance.

Amazon Sponsored Ads: Three Types of Keywords

There are three types of keywords that work well for Amazon. Whether it be for listings, product names, descriptions, and of course, Amazon Sponsored Products advertisements. All three of them have their own set of perks. Let’s go ahead and break them each down.

Broad Match

Broad match keywords are wonderful for the person who knows nothing about keyword research. Odds are high that when you enter your first keywords that some of them will be a broad match. To put it simply, broad match keywords don’t need to be the exact terms that customers search for them to find you.

  • Do not need to match exact search terms.
  • Related search terms will still list your product.
  • Provides wonderful customer information.

Of course, it is ideal that you know all the exact terms that people will find your products with. However, getting this information can be considerably difficult. By checking your data continuously, you will soon be able to graduate from broad match. There are also those who prefer to use them. Whatever floats your boat.

Phrase Match

Phrase match keywords are successful simply because, like broad match, you don’t need to have all the words in the right order. However, the big difference here is that you will need to have all the words in order to phrase match.

  • Matches similar search terms.
  • Word order isn’t as relevant.
  • Help you fine-tune your future keywords.

In other words, a search term which includes something like “Grandus Affordable Laptop Computers” may result with similar options like “Affordable Grandus Laptop Computers,” and whatever variants you can come up with.

Exact Match

Selling with exact match keywords are evidence that you really know what you are doing. They provide you the comfort that you are starting to know what your clients search before they even search for it. When you rank with popular search terms and demand continues to increase, it’s time to snowball your sales.

  • The result of wonderful keyword research.
  • Can be misspelled in the search terms.
  • More difficult to find and utilize.

When you run your sales checks and see what keywords are helping you get sales, you might start off successfully using mainly broad and phrase match keywords. Many people like to keep things this way. Although you can always focus on one or another

Bulk Operations for Sponsored Products

Bulk operations for Amazon Sponsored Products is your bread and butter. This is going to be an avenue where you learn from your mistakes, successes, and build your business on. What this essentially does is provides you with an Excel spreadsheet which you will then use to see how, when, and why your products sold.

For example, this will inform you if you matched the keyword phrase, broad term, or the exact search term. These three types of matches were described above. For best results, make sure to use this tool routinely and look for ways to improve your business accordingly.

Broad, Phrase, & Exact: Which Keywords are Best?

Now that we have discussed the three types of keywords which will rank on Amazon, it is now relevant that we discuss which types of keywords are best. Of course, it is preferred that you rank with nothing but exact search terms. This is the best way to guarantee your position for that product.

However, it is also healthy that you implement broad and phrase match terms. You need to continue researching your keywords. Regardless of how successful your online business is. As a result, go for exact terms, but always be sure to try new things. If done correctly, you will always have sales deriving from all three types of keywords.

Amazon ad campaign

Amazon Sponsored Products: Pricing, Payments, & Budget

With all of the above information out of the way, let’s now discuss the payment portion. What you pay, when you pay, and how your budget works will be many people’s top concern. For your reference, let’s go ahead and describe how this money side will work.

The Price of Advertising

The price that you pay for your Amazon Sponsored Ads is never going to be a surprise. In fact, there is even a bit of personal freedom involved here. You are the one who decides how much you pay for each click. This means that you will never be surprised when it comes time to pay for over 100 clicks.

However, there is one thing to mention. If you don’t bid high enough there is a higher likelihood that you will be outbid by one of your competitors. Of course, this doesn’t mean that your advertisement won’t be seen. It only affects the likelihood it will be displayed for each relevant search and customer.

Making Your Payments

Before you are able to advertise on Amazon without a seller account. More than likely, you already have included your credit card information on this account. This will be what is used to process your payments. However, it is not that simple. There is more you need to know.

Your credit card won’t be charged for each click. On the contrary, you will only be charged when you reach a certain threshold. There is also a credit limit. Making a successful payment and holding your end of the bargain will ensure that you continue advertising on Amazon.

Setting a Daily Budget

As we just stated, there is a credit limit that you need to be aware of before placing your ads on Amazon. Those who are just starting their advertising ventures on Amazon will have next-to-nothing at their immediate disposal. These people will also need to prove themselves and work through the ranks.

For example, if your credit limit starts at $50 you will need to make a successful payment before you are able to graduate up to the next tier. Just make sure that you make your monthly payments, keep things honest, and you will soon be able to pay for everything at the end of the month.

Amazon Sponsored Products Ads: 5 Tips

If you choose to use Amazon Sponsored Products advertisements, you should already know the benefits that come with the service. Outside of the ability to highlight one product and show up in normal search results, there are many techniques which are necessary to conduct a successful campaign. Here are 5 tips to help ensure that your next campaign will turn in more sales.

1. Use Automatic Targeting First

Unless you know everything about your customers, odds are high that Amazon knows more about them than you do. As a result, do not try to use manual targeting while you are new. For best results, let Amazon help you out from the start.

When you use automatic targeting, you will still be able to experiment with your keywords and strategies. Although there is certainly much more control for these features with manual targeting, it’s best to start here while you learn the ropes.

2. Only Use Professional Stock Photos

Would you buy a product if it doesn’t look professional? Probably not. Your potential customers are also probably the same way. If you haven’t yet taken the time to create high-quality pictures which show every aspect of your product, now is the time to do so.

You need to remember that people who buy products online will typically learn everything about it before even seeing it. This means that your photos need to allow them to have a full picture of the product before it even arrives.

3. Update Your Product Page

How well-constructed is your title? What about your product description? Have you made sure to include keyword research into the process for your product page? Factors like this will not only affect your advertising campaign, but also the future success of the product.

Make sure the description is informative, easy to read, and to the point. You don’t need to write a book here. The title should include just about any relevant keyword that you can come up with. In any case, make sure that your product page is completely up-to-speed before publishing your advertisement.

4. Track Your Sales

There is no reason to sell products on Amazon and expect to earn a living off of it without keeping track of where your sales are coming from. Using tools like the bulk operations for sponsored products, make sure that you know everything about your product sales. This includes the type of keyword match, whether or not you will profit after advertisement costs, and so on.

5. Use with Headline Search Ads (if Possible)

Finally, those with more than one product should consider using an Amazon Sponsored Products advertisement in accordance with some Headline Search Ads. This will increase your visibility, and also help put your brand into the picture when customers consider your products.

Headline Search Ads: 5 Tips

Finally, using Headline Search Ads are likely something that anybody who considered Amazon Sponsored Ads will try at some point or another. Before you dive into using Headline Search Ads, it’s important that you know how to successfully create them. Here are some tips to help create more sales.

1. Pick Three of Your Best Products

Would you decide to advertise a product that isn’t selling? If so, you might be confused about what the point of placing an advertisement is in the first place. On the contrary, only advertise products that are in demand, popular, and capable of selling.

After all, the three products you choose for your Headline Search Ad are going to be what introduces your brand to new customers. Make sure that you only choose products which you know will turn into sales with a bit of visibility. Of course, these products need to have high-quality pictures.

2. Make Sure Your Logo is Professional

If you didn’t already read this, then you need to know that a logo is something which is part of a Headline Search Ad. This means that you should post one which is professional and attractive. You might even consider hiring a freelancer or company to take care of this for you. A successful logo is one that is memorable, attractive, and easy to connect with your brand.

3. Try Bidding Above-Average for New Keywords

This tip can actually also apply to both types of Amazon Sponsored Ads. When you are first doing your keyword research, odds are high that you will run into keywords which you are unsure of. These keywords which you are unsure of might actually have the recipe for success.

To test the waters for new keywords, ensure that you are the highest bidder. Doing this is very simple. Make your bid higher than what you determine to be average. This way, you can do a short campaign and monitor your results with a particular keyword before graduating to new ones.

4. Crash and Burn with Manual Targeting

The greatest successes you will find from Amazon Sponsored Ads will likely come from your greatest failures. As a result, don’t be afraid to try new things and fail. When you are confident you know who your customers are and what keywords they use, you should try out manual targeting.

You may fail. Terribly. In fact, manual targeting is considerably hard to get accustomed to. However, if you try hard and continue to improve, you might even end up preferring manual targeting.

Most people that are selling high volumes on Amazon, have become pros at manual targeting.

5. Use with Amazon Sponsored Products Ads

The best advertisement campaigns on Amazon are those which are diverse and include a wide web of keywords and possible customers. The more potential customers, the better. This isn’t to say that you should try and sell your laptop to somebody looking for a coffee cup, though. In any case, diversify your campaigns and include Amazon Sponsored Products Ads in accordance with Headline Search Ads.

Amazon Sponsored Products: Ways to Learn More

If you have made it this far and you are still confused about how to successfully run Amazon Sponsored Ads and turn them into sales, you are not alone. Since this is something which requires a careful attention to detail and several variables, many people need assistance placing their ads. You are in luck.

Online Courses

Online courses are available on how to run successful Amazon Sponsored Ads. These courses will cover everything in detail. Best of all, they can even show you how to construct your ads, provide insight into how the professionals advertise, and give you further tips.

For online courses, try to find one which suits your needs as much as possible. Here is an online Amazon Sponsored Ads course which many people have used to generate more sales. However, you may decide to pursue an entirely different avenue.

Online Research

The information that you have at your exposal will be your best friend throughout your quest to becoming a better salesman on Amazon. There are many different resources online that are available to you at any time.

Once you get stuck on something, try searching to see if others have had the same problem as you. Odds are high that you aren’t the first person to confront your particular problem. Online research is the way that you can learn how to become a great Amazon salesman free of charge.

Personal Experience

There are few things worth more than the power of personal experience. Experience is a teacher in which we either consciously or subconsciously form future decisions. After all, trying the same action in action while expecting different results is a definition of insanity.

Try new strategies, learn from your failures, and most importantly, adapt from your failures and learn from them. There is nothing wrong with being wrong and failing. There is, however, a problem with not recognizing that you were wrong and choosing to adapt accordingly. This is completely normal. It is also a recipe for success on Amazon.

Amazon Sponsored Ads: Summary

The goal of this page was to provide you with all of the information you need to know about Amazon Sponsored Products and the anatomy of running a successful advertising campaign on Amazon. We have defined the relevant details behind this, provided many reasons to use the system, illustrated the difference between the types of Amazon advertisements, and given you plenty of feedback.

As we have tried to make clear on this page, there is no reason to run some Amazon Sponsored Ads without having a professional product in the first place. This means that you need professional product photos, descriptions, titles, and so on. There is no sense in creating an advertisement without first having a quality product which is in demand.

With the right ingredients in play, Amazon Sponsored Ads will do much to boost the sales and search results of your products. They can also help boost your brand to the mainstream. In any case, remember that anybody can do this. Even a beginner to online sales can quickly learn the ropes and turn into a successful salesman on Amazon.

Overwhelmed By This Information?

Amazon Sponsored Products can be a very overwhelming experience.  Learning all the ins and outs of it can be a daunting process.

My team and I have a combined 7 years experience in Amazon PPC and would love to manage your Amazon PPC Ads for you.  If you are interested in this, please click here to learn more or feel free to reach out to me with any questions on Facebook by clicking here.

Interested in doing it on your own? I have a free PDF that is our exact Standard Operating Procedures Manual that I use to train my team.  Click here for my free PDF on setting up your Amazon PPC campaigns.

To Your Success,







Dr. Travis Zigler

SeeEO of Eye Love and Sales Funnel HQ

Click here for PPC Management Services

Interested in doing it on your own?  Click here for my free PDF on setting up your Amazon PPC campaigns.

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